shifangyue 发表于 2008-6-12 10:35:42

web2.0时代的企业危机管理

<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; LAYOUT-GRID-MODE: char; LINE-HEIGHT: 115%; TEXT-ALIGN: center; mso-pagination: widow-orphan; mso-layout-grid-align: none" align=center><B style="mso-bidi-font-weight: normal"><SPAN style="FONT-SIZE: 18pt; COLOR: #ff6600; LINE-HEIGHT: 115%; FONT-FAMILY: 黑体; mso-bidi-font-size: 16.0pt; mso-ansi-language: ZH-CN"><SPAN style="FONT-SIZE: 18pt; COLOR: #ff6600; LINE-HEIGHT: 115%; FONT-FAMILY: 黑体; mso-bidi-font-size: 16.0pt; mso-ansi-language: ZH-CN">web2.0时代的企业危机管理</SPAN><SPAN style="mso-spacerun: yes">&nbsp; </SPAN></SPAN></B><B><SPAN lang=EN-US style="LAYOUT-GRID-MODE: line; COLOR: #ff6600; LINE-HEIGHT: 115%; FONT-FAMILY: 宋体; mso-bidi-font-size: 20.0pt; mso-font-kerning: 0pt"><?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" /><o:p></o:p></SPAN></B></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 15pt; mso-line-height-rule: exactly"><B style="mso-bidi-font-weight: normal"><SPAN style="FONT-SIZE: 12pt; FONT-FAMILY: 幼圆; mso-hansi-font-family: 宋体">学员对象</SPAN></B><SPAN style="FONT-SIZE: 12pt; FONT-FAMILY: 幼圆; mso-hansi-font-family: 宋体">:</SPAN><SPAN style="FONT-SIZE: 12pt; FONT-FAMILY: 幼圆; mso-ansi-language: ZH-CN">企业中高层管理人员,企划公关负责人,IT运营经理,工会,危机小组成员<o:p></o:p></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 15pt; mso-line-height-rule: exactly"><SPAN style="FONT-FAMILY: 幼圆; mso-ansi-language: ZH-CN"><o:p><SPAN style="FONT-SIZE: 12pt">&nbsp;</SPAN></o:p></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 15pt; mso-line-height-rule: exactly"><SPAN style="FONT-SIZE: 12pt; FONT-FAMILY: 幼圆; mso-ansi-language: ZH-CN">课程背景:web2.0时代是个人话语权的时代,自由书写+网络造星成就了网络的灿烂;圈子,即时通讯,论坛让地球村变得名副其实;肆意评论+情绪疏泄让企业随时成为舆论漩涡,它所带来的信息传播方式、话题引导,潜在的舆论冲击,正深刻地改变商业秩序和规则!<o:p></o:p></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 15pt; mso-line-height-rule: exactly"><B style="mso-bidi-font-weight: normal"><SPAN style="FONT-SIZE: 12pt; FONT-FAMILY: 幼圆; mso-ansi-language: ZH-CN"><SPAN style="mso-spacerun: yes">&nbsp;&nbsp; </SPAN></SPAN></B><SPAN style="FONT-SIZE: 12pt; FONT-FAMILY: 幼圆; mso-ansi-language: ZH-CN">对此,我们无法逃避,唯有直面---web2.0时代!<o:p></o:p></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 15pt; mso-line-height-rule: exactly"><SPAN style="FONT-FAMILY: 幼圆; mso-ansi-language: ZH-CN"><o:p><SPAN style="FONT-SIZE: 12pt">&nbsp;</SPAN></o:p></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 15pt; mso-line-height-rule: exactly"><B style="mso-bidi-font-weight: normal"><SPAN style="FONT-SIZE: 12pt; FONT-FAMILY: 幼圆; mso-ansi-language: ZH-CN">课程收益:</SPAN></B><B style="mso-bidi-font-weight: normal"><SPAN style="FONT-FAMILY: 幼圆; mso-ansi-language: ZH-CN"><o:p></o:p></SPAN></B></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 38.85pt; TEXT-INDENT: -21pt; tab-stops: list 27.0pt; mso-list: l0 level1 lfo1"><SPAN lang=EN-US style="FONT-FAMILY: Wingdings; mso-fareast-font-family: Wingdings; mso-bidi-font-family: Wingdings"><SPAN style="mso-list: Ignore"><SPAN style="FONT-SIZE: 12pt">&Oslash;</SPAN><SPAN style="FONT: 7pt ''"> </SPAN></SPAN></SPAN><SPAN style="FONT-SIZE: 12pt; FONT-FAMILY: 幼圆">课程内容中危机预防和处理体系是重点,可以帮助您建立危机预防和处理系统!<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 38.85pt; TEXT-INDENT: -21pt; tab-stops: list 27.0pt; mso-list: l0 level1 lfo1"><SPAN lang=EN-US style="FONT-FAMILY: Wingdings; mso-fareast-font-family: Wingdings; mso-bidi-font-family: Wingdings"><SPAN style="mso-list: Ignore"><SPAN style="FONT-SIZE: 12pt">&Oslash;</SPAN><SPAN style="FONT: 7pt ''"> </SPAN></SPAN></SPAN><SPAN style="FONT-SIZE: 12pt; FONT-FAMILY: 幼圆">危机管理测试是亮点,帮助您找出企业现存和隐藏的危机,防患于未然。<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 38.85pt; TEXT-INDENT: -21pt; tab-stops: list 27.0pt; mso-list: l0 level1 lfo1"><SPAN lang=EN-US style="FONT-FAMILY: Wingdings; mso-fareast-font-family: Wingdings; mso-bidi-font-family: Wingdings"><SPAN style="mso-list: Ignore"><SPAN style="FONT-SIZE: 12pt">&Oslash;</SPAN><SPAN style="FONT: 7pt ''"> </SPAN></SPAN></SPAN><SPAN style="FONT-SIZE: 12pt; FONT-FAMILY: 幼圆">了解网络时代带给企业便利的同时,也带来冲击和危害<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 38.85pt; TEXT-INDENT: -21pt; tab-stops: list 27.0pt; mso-list: l0 level1 lfo1"><SPAN lang=EN-US style="FONT-FAMILY: Wingdings; mso-fareast-font-family: Wingdings; mso-bidi-font-family: Wingdings"><SPAN style="mso-list: Ignore"><SPAN style="FONT-SIZE: 12pt">&Oslash;</SPAN><SPAN style="FONT: 7pt ''"> </SPAN></SPAN></SPAN><SPAN style="FONT-SIZE: 12pt"><SPAN style="FONT-FAMILY: 幼圆; mso-bidi-font-size: 6.0pt">网络时代如何做好企业宣传?</SPAN><SPAN lang=EN-US style="FONT-FAMILY: 幼圆"><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 38.85pt; TEXT-INDENT: -21pt; tab-stops: list 27.0pt; mso-list: l0 level1 lfo1"><SPAN lang=EN-US style="FONT-FAMILY: Wingdings; mso-fareast-font-family: Wingdings; mso-bidi-font-family: Wingdings"><SPAN style="mso-list: Ignore"><SPAN style="FONT-SIZE: 12pt">&Oslash;</SPAN><SPAN style="FONT: 7pt ''"> </SPAN></SPAN></SPAN><SPAN style="FONT-SIZE: 12pt"><SPAN style="FONT-FAMILY: 幼圆">如何避免掉进网络的</SPAN><SPAN style="FONT-FAMILY: 幼圆; mso-ansi-language: ZH-CN">舆论漩涡</SPAN><SPAN lang=EN-US style="FONT-FAMILY: 幼圆"><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 38.85pt; TEXT-INDENT: -21pt; tab-stops: list 27.0pt; mso-list: l0 level1 lfo1"><SPAN lang=EN-US style="FONT-FAMILY: Wingdings; mso-fareast-font-family: Wingdings; mso-bidi-font-family: Wingdings"><SPAN style="mso-list: Ignore"><SPAN style="FONT-SIZE: 12pt">&Oslash;</SPAN><SPAN style="FONT: 7pt ''"> </SPAN></SPAN></SPAN><SPAN style="FONT-SIZE: 12pt; FONT-FAMILY: 幼圆">如何管理员工博客<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 15pt; mso-line-height-rule: exactly"><B><SPAN style="FONT-SIZE: 12pt; FONT-FAMILY: 幼圆; mso-ascii-font-family: ''">课程内容:</SPAN></B><B><SPAN lang=EN-US style="FONT-SIZE: 12pt; mso-fareast-font-family: 幼圆"><o:p></o:p></SPAN></B></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 15pt; mso-line-height-rule: exactly"><B><SPAN lang=EN-US style="mso-bidi-font-size: 10.5pt; mso-fareast-font-family: 幼圆"><o:p><SPAN style="FONT-SIZE: 12pt; FONT-FAMILY: ">&nbsp;</SPAN></o:p></SPAN></B></P>
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<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 15pt; mso-line-height-rule: exactly"><SPAN style="FONT-SIZE: 12pt"><SPAN lang=EN-US style="FONT-FAMILY: ; mso-bidi-font-size: 10.5pt; mso-fareast-font-family: 幼圆; mso-bidi-font-weight: bold">.<SPAN style="mso-spacerun: yes">&nbsp; </SPAN></SPAN><SPAN style="FONT-FAMILY: 幼圆; mso-bidi-font-size: 10.5pt; mso-bidi-font-weight: bold; mso-ascii-font-family: ''">一篇文章将星巴克赶出故宫,爽!</SPAN><SPAN lang=EN-US style="mso-bidi-font-size: 10.5pt; mso-fareast-font-family: 幼圆; mso-bidi-font-weight: bold"><o:p></o:p></SPAN></SPAN></P>
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<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 15pt; mso-line-height-rule: exactly"><B><SPAN lang=EN-US style="FONT-FAMILY: 幼圆; mso-bidi-font-size: 7.0pt"><o:p><SPAN style="FONT-SIZE: 12pt">&nbsp;</SPAN></o:p></SPAN></B></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 15pt; mso-line-height-rule: exactly"><B><SPAN style="FONT-SIZE: 12pt; FONT-FAMILY: 幼圆; mso-bidi-font-size: 7.0pt">二、如何建立未雨绸缪的危机管理体系<SPAN lang=EN-US><SPAN style="mso-spacerun: yes">&nbsp; </SPAN>2</SPAN>、<SPAN lang=EN-US>5</SPAN>小时<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></B></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 15pt; mso-line-height-rule: exactly"><SPAN style="FONT-SIZE: 12pt"><B><SPAN style="FONT-FAMILY: 幼圆; mso-ascii-font-family: ''">为</SPAN></B><B><SPAN style="FONT-FAMILY: 幼圆; mso-bidi-font-size: 7.0pt">什么要关注危机管理?<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></B></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 15pt; mso-line-height-rule: exactly"><SPAN style="FONT-SIZE: 12pt"><B><SPAN lang=EN-US style="FONT-FAMILY: 幼圆; mso-bidi-font-size: 7.0pt">. </SPAN></B><SPAN style="FONT-FAMILY: 幼圆; mso-bidi-font-size: 7.0pt">危机管理的手段和工具<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 15pt; mso-line-height-rule: exactly"><SPAN style="FONT-SIZE: 12pt"><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-size: 7.0pt; mso-bidi-font-family: 宋体">• </SPAN><SPAN style="FONT-FAMILY: 幼圆; mso-bidi-font-size: 7.0pt; mso-hansi-font-family: 幼圆; mso-bidi-font-family: 幼圆">内部风险自检</SPAN><SPAN lang=EN-US style="FONT-FAMILY: 幼圆; mso-bidi-font-size: 7.0pt"><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 15pt; mso-line-height-rule: exactly"><SPAN style="FONT-SIZE: 12pt"><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-size: 7.0pt; mso-bidi-font-family: 宋体">• </SPAN><SPAN style="FONT-FAMILY: 幼圆; mso-bidi-font-size: 7.0pt; mso-hansi-font-family: 幼圆; mso-bidi-font-family: 幼圆">风险评估</SPAN><SPAN lang=EN-US style="FONT-FAMILY: 幼圆; mso-bidi-font-size: 7.0pt"><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 15pt; mso-line-height-rule: exactly"><SPAN style="FONT-SIZE: 12pt"><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-size: 7.0pt; mso-bidi-font-family: 宋体">• </SPAN><SPAN style="FONT-FAMILY: 幼圆; mso-bidi-font-size: 7.0pt; mso-hansi-font-family: 幼圆; mso-bidi-font-family: 幼圆">制定应对方案</SPAN><SPAN lang=EN-US style="FONT-FAMILY: 幼圆; mso-bidi-font-size: 7.0pt"><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 15pt; mso-line-height-rule: exactly"><SPAN lang=EN-US style="FONT-FAMILY: 幼圆; mso-bidi-font-size: 7.0pt"><o:p><SPAN style="FONT-SIZE: 12pt">&nbsp;</SPAN></o:p></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 15pt; mso-line-height-rule: exactly"><B><SPAN style="FONT-SIZE: 12pt; FONT-FAMILY: 幼圆; mso-bidi-font-size: 7.0pt">危机预防与处理<SPAN lang=EN-US style="DISPLAY: none; mso-hide: all"><o:p></o:p></SPAN></SPAN></B></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 15pt; mso-line-height-rule: exactly"><SPAN lang=EN-US style="FONT-FAMILY: 幼圆; mso-bidi-font-size: 7.0pt"><o:p><SPAN style="FONT-SIZE: 12pt">&nbsp;</SPAN></o:p></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 15pt; mso-line-height-rule: exactly"><SPAN style="FONT-SIZE: 12pt"><SPAN lang=EN-US style="FONT-FAMILY: 幼圆; mso-bidi-font-size: 7.0pt">. </SPAN><SPAN style="FONT-FAMILY: 幼圆; mso-bidi-font-size: 7.0pt">危机处理计划<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 15pt; mso-line-height-rule: exactly"><SPAN style="FONT-SIZE: 12pt"><SPAN style="FONT-FAMILY: 宋体; mso-bidi-font-size: 7.0pt; mso-bidi-font-family: 宋体">• </SPAN><SPAN style="FONT-FAMILY: 幼圆; mso-bidi-font-size: 7.0pt; mso-hansi-font-family: 幼圆; mso-bidi-font-family: 幼圆">危机处理要点</SPAN><SPAN lang=EN-US style="FONT-FAMILY: 幼圆; mso-bidi-font-size: 7.0pt"><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 15pt; mso-line-height-rule: exactly"><SPAN style="FONT-SIZE: 12pt"><SPAN lang=EN-US style="FONT-FAMILY: 幼圆; mso-bidi-font-size: 7.0pt">. </SPAN><SPAN style="FONT-FAMILY: 幼圆; mso-bidi-font-size: 7.0pt">客户<SPAN style="mso-bidi-font-weight: bold">投诉处理技巧<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 15pt; mso-line-height-rule: exactly"><SPAN style="FONT-SIZE: 12pt"><SPAN lang=EN-US style="FONT-FAMILY: 幼圆; mso-bidi-font-size: 7.0pt; mso-bidi-font-weight: bold">. </SPAN><SPAN style="FONT-FAMILY: 幼圆; mso-bidi-font-size: 7.0pt; mso-bidi-font-weight: bold">如何与媒体沟通<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 15pt; mso-line-height-rule: exactly"><SPAN style="FONT-SIZE: 12pt"><SPAN lang=EN-US style="FONT-FAMILY: 幼圆; mso-bidi-font-size: 7.0pt; mso-bidi-font-weight: bold">. </SPAN><SPAN style="FONT-FAMILY: 幼圆; mso-bidi-font-size: 7.0pt; mso-bidi-font-weight: bold">网络媒体与二八现象!</SPAN><SPAN lang=EN-US style="FONT-FAMILY: 幼圆; mso-bidi-font-size: 7.0pt"><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 15pt; mso-line-height-rule: exactly"><SPAN style="FONT-SIZE: 12pt"><SPAN style="FONT-FAMILY: 幼圆; mso-bidi-font-size: 7.0pt">小测试:</SPAN><SPAN style="FONT-FAMILY: 幼圆">危机管理测试<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; LAYOUT-GRID-MODE: char; LINE-HEIGHT: 115%; TEXT-ALIGN: center; mso-pagination: widow-orphan; mso-layout-grid-align: none" align=center><SPAN lang=EN-US style="LINE-HEIGHT: 115%; FONT-FAMILY: 幼圆; mso-bidi-font-size: 7.0pt"><o:p><SPAN style="FONT-SIZE: 12pt">&nbsp;</SPAN></o:p></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 15pt; mso-line-height-rule: exactly"><B style="mso-bidi-font-weight: normal"><SPAN style="FONT-SIZE: 12pt; FONT-FAMILY: 幼圆; mso-bidi-font-size: 7.0pt">三、网络时代,我们是否感觉有些落伍?<SPAN lang=EN-US> 1</SPAN>小时<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></B></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 15pt; mso-line-height-rule: exactly"><SPAN style="FONT-SIZE: 12pt; FONT-FAMILY: 幼圆; mso-bidi-font-size: 6.0pt">网络造星运动:芙蓉姐姐<SPAN lang=EN-US>vs</SPAN>后舍男生<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 15pt; mso-line-height-rule: exactly"><SPAN style="FONT-SIZE: 12pt; FONT-FAMILY: 幼圆; mso-bidi-font-size: 6.0pt">老徐博客为何风生水起?<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 15pt; mso-line-height-rule: exactly"><SPAN style="FONT-SIZE: 12pt; FONT-FAMILY: 幼圆; mso-bidi-font-size: 6.0pt">许霆案改判的背后<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 15pt; mso-line-height-rule: exactly"><SPAN style="FONT-SIZE: 12pt; FONT-FAMILY: 幼圆; mso-bidi-font-size: 6.0pt">马云<SPAN lang=EN-US>=</SPAN>网商时代<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 15pt; mso-line-height-rule: exactly"><SPAN style="FONT-SIZE: 12pt; FONT-FAMILY: 幼圆; mso-bidi-font-size: 6.0pt">迅速崛起的博客世界<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 15pt; mso-line-height-rule: exactly"><SPAN style="FONT-SIZE: 12pt; FONT-FAMILY: 幼圆; mso-bidi-font-size: 6.0pt">讨论:网络时代如何做好企业宣传?<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 15pt; mso-line-height-rule: exactly"><SPAN lang=EN-US style="FONT-FAMILY: 幼圆; mso-bidi-font-size: 6.0pt"><o:p><SPAN style="FONT-SIZE: 12pt">&nbsp;</SPAN></o:p></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 15pt; mso-line-height-rule: exactly"><SPAN style="FONT-SIZE: 12pt"><SPAN style="FONT-FAMILY: 幼圆; mso-bidi-font-size: 6.0pt">四、</SPAN><B style="mso-bidi-font-weight: normal"><SPAN style="FONT-FAMILY: 幼圆; mso-bidi-font-size: 7.0pt">网络让企业非安全<SPAN lang=EN-US><SPAN style="mso-spacerun: yes">&nbsp; </SPAN>1</SPAN>小时<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></B></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 15pt; mso-line-height-rule: exactly"><SPAN style="FONT-SIZE: 12pt; FONT-FAMILY: 幼圆; mso-bidi-font-size: 7.0pt">信息少过滤,危机发生率高<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 15pt; mso-line-height-rule: exactly"><SPAN style="FONT-SIZE: 12pt; FONT-FAMILY: 幼圆; mso-bidi-font-size: 7.0pt">传播快覆盖广,缓冲时间少<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 15pt; mso-line-height-rule: exactly"><SPAN style="FONT-SIZE: 12pt; FONT-FAMILY: 幼圆; mso-bidi-font-size: 7.0pt">公众参与、情绪煽动加剧危机<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 15pt; mso-line-height-rule: exactly"><SPAN style="FONT-SIZE: 12pt"><SPAN style="FONT-FAMILY: 幼圆; mso-bidi-font-size: 7.0pt">危机病毒式复制<SPAN lang=EN-US>,</SPAN>后遗症多</SPAN><SPAN lang=EN-US style="FONT-FAMILY: 幼圆; mso-bidi-font-size: 6.0pt"><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 15pt; mso-line-height-rule: exactly"><SPAN lang=EN-US style="FONT-FAMILY: 幼圆; mso-bidi-font-size: 6.0pt"><o:p><SPAN style="FONT-SIZE: 12pt">&nbsp;</SPAN></o:p></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 15pt; mso-line-height-rule: exactly"><B style="mso-bidi-font-weight: normal"><SPAN style="FONT-SIZE: 12pt; FONT-FAMILY: 幼圆; mso-bidi-font-size: 6.0pt">五、企业如何应对博客危机<SPAN lang=EN-US><SPAN style="mso-spacerun: yes">&nbsp; </SPAN>45</SPAN>分钟<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></B></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 15pt; mso-line-height-rule: exactly"><SPAN style="FONT-SIZE: 12pt; FONT-FAMILY: 幼圆; mso-bidi-font-size: 6.0pt">博客危机的新特点<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 15pt; mso-line-height-rule: exactly"><SPAN style="FONT-SIZE: 12pt; FONT-FAMILY: 幼圆; mso-bidi-font-size: 6.0pt">如何建立企业博客<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 15pt; mso-line-height-rule: exactly"><SPAN style="FONT-SIZE: 12pt; FONT-FAMILY: 幼圆; mso-bidi-font-size: 6.0pt">做好网络信息预警<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 15pt; mso-line-height-rule: exactly"><SPAN style="FONT-SIZE: 12pt; FONT-FAMILY: 幼圆; mso-bidi-font-size: 6.0pt">制造焦点,转移危机话题<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 15pt; mso-line-height-rule: exactly"><SPAN style="FONT-SIZE: 12pt; FONT-FAMILY: 幼圆; mso-bidi-font-size: 6.0pt">舆论,法律,政府的综合利用<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 15pt; mso-line-height-rule: exactly"><SPAN lang=EN-US style="FONT-FAMILY: 幼圆; mso-bidi-font-size: 6.0pt"><o:p><SPAN style="FONT-SIZE: 12pt">&nbsp;</SPAN></o:p></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 15pt; mso-line-height-rule: exactly"><B><SPAN style="FONT-SIZE: 12pt; FONT-FAMILY: 幼圆; mso-bidi-font-size: 7.0pt">六、神秘嘉宾专题分享<SPAN lang=EN-US><SPAN style="mso-spacerun: yes">&nbsp; </SPAN>1</SPAN>小时<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></B></P>
<P class=MsoNormal style="MARGIN: 0cm -99.95pt 0pt 0cm; LINE-HEIGHT: 15pt; mso-line-height-rule: exactly; mso-para-margin-right: -9.52gd"><B><SPAN style="FONT-SIZE: 12pt; FONT-FAMILY: 幼圆; mso-bidi-font-size: 7.0pt">员工博客如何让企业增光添财,和谐共赢<SPAN lang=EN-US>!</SPAN>?<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></B></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 15pt; mso-line-height-rule: exactly"><B><SPAN style="FONT-SIZE: 12pt; FONT-FAMILY: 幼圆; mso-bidi-font-size: 7.0pt">互动讨论与<SPAN lang=EN-US>QA <o:p></o:p></SPAN></SPAN></B></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><SPAN lang=EN-US><o:p><SPAN style="FONT-SIZE: 12pt; FONT-FAMILY: ">&nbsp;</SPAN></o:p></SPAN></P>
<P style="MARGIN: 0cm 0cm 0pt; LAYOUT-GRID-MODE: char; mso-layout-grid-align: none; tab-stops: 0cm"><B><SPAN style="FONT-SIZE: 10.5pt; COLOR: windowtext; FONT-FAMILY: 幼圆; mso-bidi-font-size: 10.0pt">主办</SPAN></B><B><SPAN style="FONT-SIZE: 12pt; LAYOUT-GRID-MODE: line; COLOR: windowtext; FONT-FAMILY: 幼圆; mso-bidi-font-size: 20.0pt">:</SPAN></B><B><SPAN style="FONT-SIZE: 10.5pt; COLOR: windowtext; FONT-FAMILY: 幼圆; mso-bidi-font-size: 10.0pt">中国企业危机管理与商业趋势研究中心 </SPAN></B><B><SPAN lang=EN-US style="LAYOUT-GRID-MODE: line; COLOR: windowtext; FONT-FAMILY: 幼圆; mso-bidi-font-size: 20.0pt"><o:p></o:p></SPAN></B></P>
<P style="MARGIN: 0cm 0cm 0pt; LAYOUT-GRID-MODE: char; mso-layout-grid-align: none; tab-stops: 0cm"><B><SPAN style="FONT-SIZE: 10.5pt; COLOR: windowtext; FONT-FAMILY: 幼圆; mso-bidi-font-size: 10.0pt">承办:</SPAN></B><B><SPAN style="FONT-SIZE: 10.5pt; LAYOUT-GRID-MODE: line; COLOR: windowtext; FONT-FAMILY: 幼圆">上海</SPAN></B><B><SPAN style="FONT-SIZE: 10.5pt; COLOR: windowtext; FONT-FAMILY: 幼圆; mso-bidi-font-size: 10.0pt">力朗企业管理顾问有限公司<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></B></P>
<P class=MsoNormal style="BACKGROUND: white; MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 15pt; TEXT-ALIGN: left; mso-pagination: widow-orphan; mso-line-height-rule: exactly" align=left><B><SPAN style="FONT-SIZE: 12pt; COLOR: black; FONT-FAMILY: 幼圆; mso-bidi-font-size: 10.5pt; mso-font-kerning: 0pt; mso-hansi-font-family: 宋体; mso-bidi-font-family: 宋体">日 期:<?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:***arttags" /><st1:chsdate w:st="on" Year="2008" Month="06" Day="26" IsLunarDate="False" IsROCDate="False"><SPAN lang=EN-US>08</SPAN>年<SPAN lang=EN-US>06</SPAN>月<SPAN lang=EN-US>26</SPAN>日</st1:chsdate><SPAN lang=EN-US> 8</SPAN>:<SPAN lang=EN-US>56-16</SPAN>:<SPAN lang=EN-US>40<SPAN style="mso-spacerun: yes">&nbsp; </SPAN></SPAN>地 点:上海市<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></B></P>
<P class=MsoNormal style="BACKGROUND: white; MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 15pt; TEXT-ALIGN: left; mso-pagination: widow-orphan; mso-line-height-rule: exactly" align=left><SPAN style="FONT-SIZE: 12pt"><B><SPAN style="COLOR: black; FONT-FAMILY: 幼圆; mso-bidi-font-size: 10.5pt; mso-font-kerning: 0pt; mso-hansi-font-family: 宋体; mso-bidi-font-family: 宋体">费 用:<SPAN lang=EN-US>680</SPAN>元<SPAN lang=EN-US>/</SPAN>人,含教材费、茶点,午餐自理</SPAN></B><SPAN lang=EN-US style="COLOR: black; FONT-FAMILY: 幼圆; mso-bidi-font-size: 10.5pt; mso-font-kerning: 0pt; mso-hansi-font-family: 宋体; mso-bidi-font-family: 宋体"><o:p></o:p></SPAN></SPAN></P>
<P style="MARGIN: 0cm 0cm 0pt; LAYOUT-GRID-MODE: char; mso-layout-grid-align: none; tab-stops: 0cm"><B><SPAN style="FONT-SIZE: 10.5pt; FONT-FAMILY: 幼圆">联系人:</SPAN></B><st1:PersonName w:st="on" ProductID="史"><SPAN style="FONT-SIZE: 10.5pt; FONT-FAMILY: 幼圆">史</SPAN></st1:PersonName><SPAN style="FONT-SIZE: 10.5pt; FONT-FAMILY: 幼圆">小姐<SPAN lang=EN-US><SPAN style="mso-spacerun: yes">&nbsp; </SPAN></SPAN><B>预约电话:</B><SPAN lang=EN-US>021-51036885<SPAN style="mso-spacerun: yes">&nbsp;&nbsp;&nbsp; </SPAN><B>Fax</B></SPAN><B>:</B><SPAN lang=EN-US>021-33781054 <o:p></o:p></SPAN></SPAN></P>
<P class=MsoPlainText style="MARGIN: 0cm 0cm 0pt; LAYOUT-GRID-MODE: char; mso-layout-grid-align: none; tab-stops: 0cm 18.0pt"><SPAN style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体"><SPAN lang=EN-US>E-mail</SPAN>:<SPAN lang=EN-US><A href="mailto:zhangfan@leaderss.com"><SPAN style="COLOR: #535353; TEXT-DECORATION: none; text-underline: none">zhangfan@leaderss.com</SPAN></A> </SPAN>网 址:<SPAN lang=EN-US><A href="http://www.weijiguanli.cn/" target=_blank><SPAN style="COLOR: #535353; TEXT-DECORATION: none; text-underline: none">www.weijiguanli.cn</SPAN></A></SPAN></SPAN></P>
<P class=MsoPlainText style="MARGIN: 0cm 0cm 0pt; LAYOUT-GRID-MODE: char; mso-layout-grid-align: none; tab-stops: 0cm 18.0pt"><SPAN lang=EN-US style="FONT-FAMILY: 幼圆; mso-font-kerning: 0pt; mso-hansi-font-family: 宋体; mso-bidi-font-family: 宋体"><o:p><SPAN style="FONT-SIZE: 12pt">&nbsp;</SPAN></o:p></SPAN></P>
<P class=MsoPlainText style="MARGIN: 0cm 0cm 0pt; LAYOUT-GRID-MODE: char; mso-layout-grid-align: none; tab-stops: 0cm 18.0pt"><SPAN style="FONT-SIZE: 12pt; FONT-FAMILY: 幼圆; mso-font-kerning: 0pt; mso-hansi-font-family: 宋体; mso-bidi-font-family: 宋体">学员收益:<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoPlainText style="MARGIN: 0cm 0cm 0pt 21pt; LAYOUT-GRID-MODE: char; TEXT-INDENT: -21pt; mso-layout-grid-align: none; tab-stops: 0cm 18.0pt list 21.0pt; mso-list: l1 level1 lfo2"><SPAN style="FONT-SIZE: 12pt"><SPAN lang=EN-US style="FONT-FAMILY: 幼圆; mso-font-kerning: 0pt; mso-hansi-font-family: 宋体; mso-bidi-font-family: 幼圆"><SPAN style="mso-list: Ignore">1、</SPAN></SPAN><SPAN style="FONT-FAMILY: 幼圆; mso-font-kerning: 0pt; mso-hansi-font-family: 宋体; mso-bidi-font-family: 宋体">现场40位优秀伙伴的分享和总结,定期沙龙会的丰沛人脉和精彩活动<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></SPAN></P>
<P class=MsoPlainText style="MARGIN: 0cm 0cm 0pt 21pt; LAYOUT-GRID-MODE: char; TEXT-INDENT: -21pt; mso-layout-grid-align: none; tab-stops: 0cm 18.0pt list 21.0pt; mso-list: l1 level1 lfo2"><SPAN style="FONT-SIZE: 12pt"><SPAN lang=EN-US style="FONT-FAMILY: 幼圆; mso-font-kerning: 0pt; mso-hansi-font-family: 宋体; mso-bidi-font-family: 幼圆"><SPAN style="mso-list: Ignore">2、</SPAN></SPAN><SPAN style="FONT-FAMILY: 幼圆; mso-font-kerning: 0pt; mso-hansi-font-family: 宋体; mso-bidi-font-family: 宋体">赠送2张价值150元的拓展体验优惠券,价值300元<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></SPAN></P>
<P class=MsoPlainText style="MARGIN: 0cm 0cm 0pt 21pt; LAYOUT-GRID-MODE: char; TEXT-INDENT: -21pt; mso-layout-grid-align: none; tab-stops: 0cm 18.0pt list 21.0pt; mso-list: l1 level1 lfo2"><SPAN style="FONT-SIZE: 12pt"><SPAN lang=EN-US style="FONT-FAMILY: 幼圆; mso-font-kerning: 0pt; mso-hansi-font-family: 宋体; mso-bidi-font-family: 幼圆"><SPAN style="mso-list: Ignore">3、</SPAN></SPAN><SPAN style="FONT-FAMILY: 幼圆; mso-font-kerning: 0pt; mso-hansi-font-family: 宋体; mso-bidi-font-family: 宋体">赠送2张华师大心理沙龙券2张,2个小时的心理学分享和体验,价值100元<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></SPAN></P>
<P class=MsoPlainText style="MARGIN: 0cm 0cm 0pt 21pt; LAYOUT-GRID-MODE: char; TEXT-INDENT: -21pt; mso-layout-grid-align: none; tab-stops: 0cm 18.0pt list 21.0pt; mso-list: l1 level1 lfo2"><SPAN style="FONT-SIZE: 12pt"><SPAN lang=EN-US style="FONT-FAMILY: 幼圆; mso-font-kerning: 0pt; mso-hansi-font-family: 宋体; mso-bidi-font-family: 幼圆"><SPAN style="mso-list: Ignore">4、</SPAN></SPAN><SPAN style="FONT-FAMILY: 幼圆; mso-font-kerning: 0pt; mso-hansi-font-family: 宋体; mso-bidi-font-family: 宋体">享受购买后续课程八五折的现场优惠价<SPAN lang=EN-US>, </SPAN>并有欢乐大抽奖,奖品丰厚<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></SPAN></P>
<P class=MsoPlainText style="MARGIN: 0cm 0cm 0pt; LAYOUT-GRID-MODE: char; mso-layout-grid-align: none; tab-stops: 0cm 18.0pt"><SPAN style="FONT-SIZE: 12pt"><SPAN lang=EN-US style="FONT-FAMILY: 幼圆; mso-font-kerning: 0pt; mso-hansi-font-family: 宋体; mso-bidi-font-family: 宋体">5</SPAN><SPAN style="FONT-FAMILY: 幼圆; mso-font-kerning: 0pt; mso-hansi-font-family: 宋体; mso-bidi-font-family: 宋体">、 推荐加入上海市公关协会和中国危机管理协会(需申请并审核)<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></SPAN></P>
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