中高档SUV继续高歌猛进 经济型SUV前景不容乐观
<p class="a" style="MARGIN: 2pt 0cm;"><font face="宋体" size="3">从国际市场的发展经验看，我国<span lang="EN-US">SUV</span>市场还有很大发展潜力，但结构会继续改变。</font></p><p><span style="FONT-SIZE: 10.5pt; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-bidi-font-family: ''; mso-bidi-font-size: 12.0pt; mso-font-kerning: 1.0pt; mso-hansi-font-family: ''; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">业内专家分析认为，</span><span lang="EN-US" style="FONT-SIZE: 10.5pt; FONT-FAMILY: ""; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: 宋体; mso-font-kerning: 1.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">2004</span><span style="FONT-SIZE: 10.5pt; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-bidi-font-family: ''; mso-bidi-font-size: 12.0pt; mso-font-kerning: 1.0pt; mso-hansi-font-family: ''; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">年将是</span><span lang="EN-US" style="FONT-SIZE: 10.5pt; FONT-FAMILY: ""; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: 宋体; mso-font-kerning: 1.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">SUV</span><span style="FONT-SIZE: 10.5pt; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-bidi-font-family: ''; mso-bidi-font-size: 12.0pt; mso-font-kerning: 1.0pt; mso-hansi-font-family: ''; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">的重组年，格局变化来自三个方面：一是企业排序的变化，事实上，今年上半年</span><span lang="EN-US" style="FONT-SIZE: 10.5pt; FONT-FAMILY: ""; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: 宋体; mso-font-kerning: 1.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">SUV</span><span style="FONT-SIZE: 10.5pt; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-bidi-font-family: ''; mso-bidi-font-size: 12.0pt; mso-font-kerning: 1.0pt; mso-hansi-font-family: ''; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">领域的前</span><span lang="EN-US" style="FONT-SIZE: 10.5pt; FONT-FAMILY: ""; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: 宋体; mso-font-kerning: 1.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">6</span><span style="FONT-SIZE: 10.5pt; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-bidi-font-family: ''; mso-bidi-font-size: 12.0pt; mso-font-kerning: 1.0pt; mso-hansi-font-family: ''; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">名排序已经改变。二是细分市场的变化，</span><span lang="EN-US" style="FONT-SIZE: 10.5pt; FONT-FAMILY: ""; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: 宋体; mso-font-kerning: 1.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">10</span><span style="FONT-SIZE: 10.5pt; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-bidi-font-family: ''; mso-bidi-font-size: 12.0pt; mso-font-kerning: 1.0pt; mso-hansi-font-family: ''; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">万～</span><span lang="EN-US" style="FONT-SIZE: 10.5pt; FONT-FAMILY: ""; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: 宋体; mso-font-kerning: 1.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">25</span><span style="FONT-SIZE: 10.5pt; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-bidi-font-family: ''; mso-bidi-font-size: 12.0pt; mso-font-kerning: 1.0pt; mso-hansi-font-family: ''; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">万元的中高档</span><span lang="EN-US" style="FONT-SIZE: 10.5pt; FONT-FAMILY: ""; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: 宋体; mso-font-kerning: 1.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">SUV</span><span style="FONT-SIZE: 10.5pt; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-bidi-font-family: ''; mso-bidi-font-size: 12.0pt; mso-font-kerning: 1.0pt; mso-hansi-font-family: ''; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">比例会进一步增加，成为</span><span lang="EN-US" style="FONT-SIZE: 10.5pt; FONT-FAMILY: ""; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: 宋体; mso-font-kerning: 1.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">SUV</span><span style="FONT-SIZE: 10.5pt; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-bidi-font-family: ''; mso-bidi-font-size: 12.0pt; mso-font-kerning: 1.0pt; mso-hansi-font-family: ''; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">的主力车型；而</span><span lang="EN-US" style="FONT-SIZE: 10.5pt; FONT-FAMILY: ""; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: 宋体; mso-font-kerning: 1.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">10</span><span style="FONT-SIZE: 10.5pt; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-bidi-font-family: ''; mso-bidi-font-size: 12.0pt; mso-font-kerning: 1.0pt; mso-hansi-font-family: ''; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">万元以下车型市场会进一步萎缩，这一趋势在上半年已经显现；</span><span lang="EN-US" style="FONT-SIZE: 10.5pt; FONT-FAMILY: ""; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: 宋体; mso-font-kerning: 1.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">30</span><span style="FONT-SIZE: 10.5pt; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-bidi-font-family: ''; mso-bidi-font-size: 12.0pt; mso-font-kerning: 1.0pt; mso-hansi-font-family: ''; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">万元左右的</span><span lang="EN-US" style="FONT-SIZE: 10.5pt; FONT-FAMILY: ""; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: 宋体; mso-font-kerning: 1.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">SUV</span><span style="FONT-SIZE: 10.5pt; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-bidi-font-family: ''; mso-bidi-font-size: 12.0pt; mso-font-kerning: 1.0pt; mso-hansi-font-family: ''; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">较稳定，略有增长。三是产品集中度增强。上半年排在前三名的</span><span lang="EN-US" style="FONT-SIZE: 10.5pt; FONT-FAMILY: ""; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: 宋体; mso-font-kerning: 1.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">SUV</span><span style="FONT-SIZE: 10.5pt; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-bidi-font-family: ''; mso-bidi-font-size: 12.0pt; mso-font-kerning: 1.0pt; mso-hansi-font-family: ''; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">企业的销量达到了这一领域总销量的</span><span lang="EN-US" style="FONT-SIZE: 10.5pt; FONT-FAMILY: ""; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: 宋体; mso-font-kerning: 1.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">56.2%</span><span style="FONT-SIZE: 10.5pt; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-bidi-font-family: ''; mso-bidi-font-size: 12.0pt; mso-font-kerning: 1.0pt; mso-hansi-font-family: ''; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">。</span></p><span style="FONT-SIZE: 10.5pt; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-bidi-font-family: ''; mso-bidi-font-size: 12.0pt; mso-font-kerning: 1.0pt; mso-hansi-font-family: ''; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;"><p class="a" style="MARGIN: 2pt 0cm;"><font size="3">说到这一判断的依据，专家指出，越来越多与国际同步新车型的出现给了消费者更宽泛的选择空间，而这类车型一般在品牌、质量方面较好，本身技术也存在升级空间，价格也在逐步与国际市场接轨。而购买中级车的消费者也是最成熟、最理性的。另外，从相关调查机构的调查分析看，如今年轻、有活力的中产阶层越来越不满足于轿车，有不少人在买第一辆车时已经选择<span lang="EN-US">SUV</span>；另一方面，原来开“老三样”、“微面”一类车的换车者出现分化，一部分选择更高档次的轿车，另一部分追求个性、讲时尚、不满足于轿车、追求新鲜感的人则转向<span lang="EN-US">SUV</span>，而他们的目标自然是中高档<span lang="EN-US">SUV</span>。另外，国家新出台的有关环保、安全等方面的新法规，也使更多<span lang="EN-US">SUV</span>消费者转向技术、品质、服务较好的中高档车型。</font></p><p><span style="FONT-SIZE: 10.5pt; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-bidi-font-family: ''; mso-bidi-font-size: 12.0pt; mso-font-kerning: 1.0pt; mso-hansi-font-family: ''; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">而</span><span lang="EN-US" style="FONT-SIZE: 10.5pt; FONT-FAMILY: ""; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: 宋体; mso-font-kerning: 1.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">10</span><span style="FONT-SIZE: 10.5pt; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-bidi-font-family: ''; mso-bidi-font-size: 12.0pt; mso-font-kerning: 1.0pt; mso-hansi-font-family: ''; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">万元以下</span><span lang="EN-US" style="FONT-SIZE: 10.5pt; FONT-FAMILY: ""; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: 宋体; mso-font-kerning: 1.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">SUV</span><span style="FONT-SIZE: 10.5pt; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-bidi-font-family: ''; mso-bidi-font-size: 12.0pt; mso-font-kerning: 1.0pt; mso-hansi-font-family: ''; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">的发展前景则不很乐观，新出台的一些国家政策对其很不利。信贷紧缩后，许多银行对</span><span lang="EN-US" style="FONT-SIZE: 10.5pt; FONT-FAMILY: ""; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: 宋体; mso-font-kerning: 1.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">10</span><span style="FONT-SIZE: 10.5pt; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-bidi-font-family: ''; mso-bidi-font-size: 12.0pt; mso-font-kerning: 1.0pt; mso-hansi-font-family: ''; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">万元以下车型已暂停放贷；技术方面的危机，尤其是</span><span lang="EN-US" style="FONT-SIZE: 10.5pt; FONT-FAMILY: ""; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: 宋体; mso-font-kerning: 1.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">SUV</span><span style="FONT-SIZE: 10.5pt; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-bidi-font-family: ''; mso-bidi-font-size: 12.0pt; mso-font-kerning: 1.0pt; mso-hansi-font-family: ''; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">最最核心的动力总成是低档</span><span lang="EN-US" style="FONT-SIZE: 10.5pt; FONT-FAMILY: ""; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: 宋体; mso-font-kerning: 1.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">SUV</span><span style="FONT-SIZE: 10.5pt; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-bidi-font-family: ''; mso-bidi-font-size: 12.0pt; mso-font-kerning: 1.0pt; mso-hansi-font-family: ''; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">的软肋。</span><span style="FONT-SIZE: 10.5pt; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-bidi-font-family: ''; mso-bidi-font-size: 12.0pt; mso-font-kerning: 1.0pt; mso-hansi-font-family: ''; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">另外，</span><span lang="EN-US" style="FONT-SIZE: 10.5pt; FONT-FAMILY: ""; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: 宋体; mso-font-kerning: 1.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">10</span><span style="FONT-SIZE: 10.5pt; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-bidi-font-family: ''; mso-bidi-font-size: 12.0pt; mso-font-kerning: 1.0pt; mso-hansi-font-family: ''; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">万元以下</span><span lang="EN-US" style="FONT-SIZE: 10.5pt; FONT-FAMILY: ""; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: 宋体; mso-font-kerning: 1.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">SUV</span><span style="FONT-SIZE: 10.5pt; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-bidi-font-family: ''; mso-bidi-font-size: 12.0pt; mso-font-kerning: 1.0pt; mso-hansi-font-family: ''; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">同质化倾向严重，质量、性能也越来越受到消费者关注。因此，现有</span><span lang="EN-US" style="FONT-SIZE: 10.5pt; FONT-FAMILY: ""; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: 宋体; mso-font-kerning: 1.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">10</span><span style="FONT-SIZE: 10.5pt; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-bidi-font-family: ''; mso-bidi-font-size: 12.0pt; mso-font-kerning: 1.0pt; mso-hansi-font-family: ''; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">万元以下的</span><span lang="EN-US" style="FONT-SIZE: 10.5pt; FONT-FAMILY: ""; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: 宋体; mso-font-kerning: 1.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">SUV</span><span style="FONT-SIZE: 10.5pt; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-bidi-font-family: ''; mso-bidi-font-size: 12.0pt; mso-font-kerning: 1.0pt; mso-hansi-font-family: ''; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">必须抓紧时间在原有低价位基础上提高产品品质、性能，否则将没有生存空间。</span></p></span> 现在是08年了！
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