毛主席论营销
<p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt;"><strong><span style="COLOR: red; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">有一句话叫：“学习是灯，努力是油！”</span><span lang="EN-US" style="COLOR: red;"><p></p></span></strong></p><p></p><p></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt;"><strong><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">第一</span><span lang="EN-US"><font face="">:</font></span></strong><strong><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">“</span></strong><strong><span style="FONT-FAMILY: 宋体;">星星之火，可以燎原。</span><span lang="EN-US"><font face="">”</font></span></strong><span lang="EN-US"><font face=""> <br/>——</font></span><span style="FONT-FAMILY: 宋体;">在井冈山最困难的时期，一位后来背叛了他的亲密战友提出来自己的怀疑</span><span lang="EN-US"><font face="">“</font></span><span style="FONT-FAMILY: 宋体;">红旗到底能够撑多久？</span><span lang="EN-US"><font face="">”</font></span><span style="FONT-FAMILY: 宋体;">毛泽东在回信中写道</span><span lang="EN-US"><font face="">“</font></span><span style="FONT-FAMILY: 宋体;">星星之火，可以燎原。</span><span lang="EN-US"><font face="">” </font></span><span style="FONT-FAMILY: 宋体;">要从区域性品牌发展成为全国性品牌，企业要有宏大的愿景和必胜的意志。</span><span lang="EN-US"><font face=""> <br/></font></span><strong><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">第二</span><span lang="EN-US"><font face="">:</font></span></strong><strong><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">“</span></strong><strong><span style="FONT-FAMILY: 宋体;">谁是我们的朋友，谁是我们的敌人，这是革命的首要问题。</span><span lang="EN-US"><font face="">” </font></span></strong><span lang="EN-US"><font face="">——</font></span><span style="FONT-FAMILY: 宋体;">不要幻想把你的产品卖给所有的人，只有找到你的目标消费者，产品才能成功。</span><span lang="EN-US"><font face=""> <br/></font></span><strong><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">第三</span><span lang="EN-US"><font face="">:</font></span></strong><strong><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">“</span></strong><strong><span style="FONT-FAMILY: 宋体;">没有调查就没有发言权。</span><span lang="EN-US"><font face="">” </font></span></strong><span lang="EN-US"><font face="">——</font></span><span style="FONT-FAMILY: 宋体;">市场营销不能</span><span lang="EN-US"><font face="">“</font></span><span style="FONT-FAMILY: 宋体;">闭门造车</span><span lang="EN-US"><font face="">”</font></span><span style="FONT-FAMILY: 宋体;">，必须洞察消费者的真实需求。</span><span lang="EN-US"><font face=""> <br/></font></span><strong><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">第四</span><span lang="EN-US"><font face="">:</font></span></strong><strong><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">“</span></strong><strong><span style="FONT-FAMILY: 宋体;">从实践中来到实践中去。</span><span lang="EN-US"><font face="">”</font></span></strong><span lang="EN-US"><font face=""> <br/>——</font></span><span style="FONT-FAMILY: 宋体;">企业要有纠错机制，市场是检验营销的唯一标准。</span><span lang="EN-US"><font face=""> <br/></font></span><strong><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">第五</span><span lang="EN-US"><font face="">:</font></span></strong><strong><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">“</span></strong><strong><span style="FONT-FAMILY: 宋体;">农村包围城市。</span><span lang="EN-US"><font face="">” </font></span></strong><span lang="EN-US"><font face="">——</font></span><span style="FONT-FAMILY: 宋体;">市场营销要善于</span><span lang="EN-US"><font face="">“</font></span><span style="FONT-FAMILY: 宋体;">插位</span><span lang="EN-US"><font face="">”</font></span><span style="FONT-FAMILY: 宋体;">，创造差异化，在竞争对手最薄弱的环节发起攻击。</span><span lang="EN-US"><font face=""> <br/></font></span><strong><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">第六</span><span lang="EN-US"><font face="">:</font></span></strong><strong><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">“</span></strong><strong><span style="FONT-FAMILY: 宋体;">扫帚不到，灰尘不会自己跑掉。</span><span lang="EN-US"><font face="">”</font></span></strong><span lang="EN-US"><font face=""> <br/>——</font></span><span style="FONT-FAMILY: 宋体;">营销要敢于亮剑，终端致胜。大声叫卖，把产品卖出去，把钱收回来，营销就是把复杂的问题简单化。</span><span lang="EN-US"><font face=""> <br/></font></span><strong><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">第七</span><span lang="EN-US"><font face="">:</font></span></strong><strong><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">“</span></strong><strong><span style="FONT-FAMILY: 宋体;">一切反动派都是纸老虎。</span><span lang="EN-US"><font face="">”</font></span></strong><span lang="EN-US"><font face=""> <br/>——</font></span><span style="FONT-FAMILY: 宋体;">再强大的竞争对手都有软肋，再成熟的市场都有缝隙，只有在战略上藐视竞争对手，才能在战术上战胜对手。</span><span lang="EN-US"><font face=""> <p></p></font></span></p><p></p><p></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt;"><strong><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">第八</span><span lang="EN-US"><font face="">:</font></span></strong><strong><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">“</span></strong><strong><span style="FONT-FAMILY: 宋体;">向雷锋同志学习。</span><span lang="EN-US"><font face="">”</font></span></strong><span lang="EN-US"><font face=""> <br/>——</font></span><span style="FONT-FAMILY: 宋体;">榜样的力量是无穷的，样板市场最有说服力。</span><span lang="EN-US"><font face=""> <br/></font></span><strong><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">第九</span><span lang="EN-US"><font face="">:</font></span></strong><strong><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">“</span></strong><strong><span style="FONT-FAMILY: 宋体;">为人民服务。</span><span lang="EN-US"><font face="">”</font></span></strong><span lang="EN-US"><font face=""> <br/>——</font></span><span style="FONT-FAMILY: 宋体;">只要视消费者为上帝，消费者才能产生</span><span lang="EN-US"><font face="">“</font></span><span style="FONT-FAMILY: 宋体;">雷打不动</span><span lang="EN-US"><font face="">”</font></span><span style="FONT-FAMILY: 宋体;">的品牌忠诚。</span><span lang="EN-US"><br/></span><strong><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">第十</span><span lang="EN-US"><font face="">:</font></span></strong><strong><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">“</span></strong><strong><span style="FONT-FAMILY: 宋体;">做一件好事并不难，难的是一辈子做好事，不做坏事。</span><span lang="EN-US"><font face="">” </font></span></strong><span lang="EN-US"><br/><font face="">——</font></span><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">品牌是坚持的结果。</span><span lang="EN-US"><font face=""> <br/></font></span><strong><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">第十一：“</span></strong><strong><span style="FONT-FAMILY: 宋体;">没有文化的军队是愚蠢的军队，而愚蠢的军队是不能战胜敌人的。</span><span lang="EN-US"><font face="">”</font></span></strong><span lang="EN-US"><font face=""> <br/>——</font></span><span style="FONT-FAMILY: 宋体;">军队的决定因素是人，营销的决定因素是品牌，没有强大的品牌，利润是暂时的。</span><span lang="EN-US"><br/></span><span class="jive-description2"><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana; mso-ansi-font-size: 10.5pt;">我前几天看一本书说毛主席的作战思路是</span></span><strong><span style="COLOR: #3300ff; FONT-FAMILY: 宋体; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana; mso-bidi-font-size: 8.0pt;">：“战略思想要长久，战术思想要常变。”</span></strong><span class="jive-description2"><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana; mso-ansi-font-size: 10.5pt;">这也许更符合当今的营销市场吧！</span></span><span lang="EN-US"><br/></span><span class="jive-description2"><span style="FONT-FAMILY: 宋体; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana; mso-ansi-font-size: 10.5pt;">我还记得毛选第一卷里，有这样一句话</span></span><strong><span style="COLOR: #3300ff; FONT-FAMILY: 宋体; mso-ascii-font-family: Verdana; mso-hansi-font-family: Verdana; mso-bidi-font-size: 8.0pt;">：“士兵们在饿肚子的时候，一定要让他们吃饱，在饱肚子的时候，就要让他们产生饥饿感。”(转贴)</span></strong><span lang="EN-US"><p></p></span></p><p></p><p></p>[此贴子已经被作者于2008-1-8 8:37:10编辑过] 以前好象看过类似的文章,不过确实很经典,值得借鉴.支持一下. 毛主席他老人家是够神勇的，值得思考 <p>这个写的不错！！</p><p></p> 他老人家厉害 <p>神勇双全。</p><p></p> <p>毛爷爷真的很厉害！光辉万丈！</p> <p>楼主真能想像</p> 老人家这样的全才几个世纪也找不出来 非常敬佩这样的人，理论和实践都非常到位,不愧是一代领袖.有很多东西值得研究.
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