[讨论][原创]如何做大企业
<h5 class="MsoNormal" style="MARGIN: 0cm 0cm 0pt 27pt; TEXT-INDENT: 28pt; mso-para-margin-left: 2.57gd; mso-char-indent-count: 2.0;"><span style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">从</span><span lang="EN-US" style="FONT-SIZE: 14pt;">12.31</span><span style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">号的</span><span lang="EN-US" style="FONT-SIZE: 14pt;"><<</span><span style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">中国经营报</span><span lang="EN-US" style="FONT-SIZE: 14pt;">>></span><span style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">报上得知曾被舆论闹的沸沸洋洋的苏泊尔并购事件终于尘埃落定</span><span lang="EN-US" style="FONT-SIZE: 14pt;">.</span><span style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">在一系列的博弈之后</span><span lang="EN-US" style="FONT-SIZE: 14pt;">,</span><span style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">世界厨具和小家电巨头</span><span lang="EN-US" style="FONT-SIZE: 14pt;">SEB</span><span style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">以</span><span lang="EN-US" style="FONT-SIZE: 14pt;">3.27</span><span style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">亿欧元的代价把中国小家电第一品牌苏泊尔纳入旗下</span><span lang="EN-US" style="FONT-SIZE: 14pt;">.</span><span style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">据悉</span><span lang="EN-US" style="FONT-SIZE: 14pt;">,SEB</span><span style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">旗下本身具有众多品牌</span><span lang="EN-US" style="FONT-SIZE: 14pt;">,</span><span style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">此次并购树立自己品牌的地位是其进入中国市场的题中之义</span><span lang="EN-US" style="FONT-SIZE: 14pt;">,</span><span style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">而在协议中苏泊尔品牌被定义为“具有竞争力的入门级价格”品牌</span><span lang="EN-US" style="FONT-SIZE: 14pt;">,</span><span style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">只是</span><span lang="EN-US" style="FONT-SIZE: 14pt;">SEB</span><span style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">中高端品牌</span><span lang="EN-US" style="FONT-SIZE: 14pt;">TEFAL</span><span style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">的后备</span><span lang="EN-US" style="FONT-SIZE: 14pt;">.</span><span style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">或许是对于一个知名民族品牌的前途感到不安</span><span lang="EN-US" style="FONT-SIZE: 14pt;">,</span><span style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">或许是一点点民族主义情结在作祟</span><span lang="EN-US" style="FONT-SIZE: 14pt;">,</span><span style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">得知这条消息我不禁感到有一点点的惆怅</span><span lang="EN-US" style="FONT-SIZE: 14pt;">,</span><span style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">突然想到了乐百氏</span><span lang="EN-US" style="FONT-SIZE: 14pt;">,</span><span style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">几年前这个家喻户晓的品牌在市场上还和娃哈哈不分上下</span><span lang="EN-US" style="FONT-SIZE: 14pt;">,</span><span style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">而同样是被一家法国企业背景的跨国公司达能并购后几年时间也逐渐淡出了人们的视线</span><span lang="EN-US" style="FONT-SIZE: 14pt;">,</span><span style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">而最近同样和乐百氏处于一个行业的娃哈哈也因为合资后的品牌问题成为了媒体的焦点</span><span lang="EN-US" style="FONT-SIZE: 14pt;">.</span><span style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">我不禁要问</span><span lang="EN-US" style="FONT-SIZE: 14pt;">,</span><span style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">这里的苏泊尔会不会成为下一个乐百氏或者下一个娃哈哈</span><span lang="EN-US" style="FONT-SIZE: 14pt;">? </span><span style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: ''; mso-hansi-font-family: '';">我们的民族品牌到底是怎么了</span><span lang="EN-US" style="FONT-SIZE: 14pt;">? </span></h5> <p>苏泊尔在国内的品牌知名度相当可以,这次也许是为了资本扩张吧.</p><p>每个企业的掌门人所期望的发展之路有所不同,但在WTO的大框架下,有如此动作也无可厚非.</p> 什么都成了合资了，中国就不能做出一个自己的品牌立于世界不败之地吗？可悲可叹啊！
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