[讨论]每周名家巡讲NO.16---(营销类讲师)翁向东、刘松萍及王文良等
<p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 24pt; mso-char-indent-count: 2.0;"><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 宋体; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">从事营销或销售相关的讲师非常多，我们前面也大致讲了几类在目前国内颇有自己观点或特色的讲师，本期主要汇总下营销类其它有特色的讲师，限于篇幅自然不能一一罗列，那就抓主要的来讲：</span><span lang="EN-US" style="FONT-SIZE: 12pt;"><p></p></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt 14.2pt;"><b style="mso-bidi-font-weight: normal;"><span lang="EN-US" style="FONT-SIZE: 12pt; COLOR: red;"><font face="Calibri">1</font></span></b><b style="mso-bidi-font-weight: normal;"><span style="FONT-SIZE: 12pt; COLOR: red; FONT-FAMILY: 宋体; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 宋体; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">、翁向东：</span></b><b style="mso-bidi-font-weight: normal;"><span lang="EN-US" style="FONT-SIZE: 12pt; COLOR: red;"><p></p></span></b></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 24pt; mso-char-indent-count: 2.0;"><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 宋体; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">上海杰信营销咨询有限公司总经理兼首席策划，上海浦东新区十大杰出青年，著名品牌与营销广告专家，</span><span lang="EN-US" style="FONT-SIZE: 12pt;"><font face="Calibri">2002</font></span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 宋体; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">中国十大策划家（中国生产力学会评定）、</span><span lang="EN-US" style="FONT-SIZE: 12pt;"><font face="Calibri">98</font></span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 宋体; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">中国十大经典案例策划者，中国策划专家委员会高级专家委员，业内公认的“副品牌、品牌核心价值、品牌加法论、品牌宪法论”等品牌理论体系的创建者。</span><span lang="EN-US" style="FONT-SIZE: 12pt;"><p></p></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 24pt; mso-char-indent-count: 2.0;"><span lang="EN-US" style="FONT-SIZE: 12pt;"><font face="Calibri">1992</font></span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 宋体; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">年毕业于复旦大学市场营销专业，</span><span lang="EN-US" style="FONT-SIZE: 12pt;"><font face="Calibri">27</font></span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 宋体; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">岁在《中国经营报》发表《营销利器</span><span lang="EN-US" style="FONT-SIZE: 12pt;"><font face="Calibri">—</font></span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 宋体; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">副品牌策略的妙用》，开始试图揭示副品牌的本质与运作规律，</span><span lang="EN-US" style="FONT-SIZE: 12pt;"><font face="Calibri">28</font></span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 宋体; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">岁在娃哈哈品牌延伸论战中提出了著名的“品牌延伸决策中的核心价值中心论”，一战成名。此后，又先后发表《维护品牌核心价值，打造百年金字招牌》与《品牌建设中的核心价值中心论》等文章，在国内率先提出品牌核心价值的概念。</span><span lang="EN-US" style="FONT-SIZE: 12pt;"><font face="Calibri">2003</font></span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 宋体; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">年</span><span lang="EN-US" style="FONT-SIZE: 12pt;"><font face="Calibri">3</font></span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 宋体; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">月，由于他在营销理论方面所做的原创性贡献，他受邀到汉城大学演讲，开启了中国本土的“品牌诺贝尔精神”，从为少有的走出国门为三星、</span><span lang="EN-US" style="FONT-SIZE: 12pt;"><font face="Calibri">LG</font></span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 宋体; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">等跨国公司高层授业解惑的专家之一。</span><span lang="EN-US" style="FONT-SIZE: 12pt;"><p></p></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 24pt; mso-char-indent-count: 2.0;"><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 宋体; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">翁向东擅长协助企业以超低成本开拓市场，注重在科学市场调查基础上，以个性的定位和新奇的创意迅猛地使品牌在消费者大脑中留下印记，并综合运用各种营销策略与传播手段获取“</span><span lang="EN-US" style="FONT-SIZE: 12pt;"><font face="Calibri">1+1>2</font></span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 宋体; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">“的”营销几何力“。先后为中国石油、厦新、海信、沱牌曲酒、乐百氏、格兰仕及佳乐等著名品牌提供整合营销传播服务。著有《本土品牌战略》等。</span><span lang="EN-US" style="FONT-SIZE: 12pt;"><p></p></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 24pt; mso-char-indent-count: 2.0; tab-stops: 260.35pt;"><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 宋体; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">特色课程：</span><span lang="EN-US" style="FONT-SIZE: 12pt;"><font face="Calibri"><span style="mso-tab-count: 1;"> </span><p></p></font></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 24pt; mso-char-indent-count: 2.0;"><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 宋体; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">《品牌战略管理》、《低成本营销策略》、整合营销传播、经销商管理与终端建设、领导力和企业文化等。</span><span lang="EN-US" style="FONT-SIZE: 12pt;"><p></p></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 24.1pt; mso-char-indent-count: 2.0;"><b style="mso-bidi-font-weight: normal;"><span lang="EN-US" style="FONT-SIZE: 12pt; COLOR: red;"><font face="Calibri">2</font></span></b><b style="mso-bidi-font-weight: normal;"><span style="FONT-SIZE: 12pt; COLOR: red; FONT-FAMILY: 宋体; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 宋体; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">、刘松萍：</span></b><b style="mso-bidi-font-weight: normal;"><span lang="EN-US" style="FONT-SIZE: 12pt; COLOR: red;"><p></p></span></b></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 24pt; mso-char-indent-count: 2.0;"><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 宋体; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">广州发展研究院会展产业研究所所长，浙江亚太会展研究中心特约研究员、国家教委的国家级培训员、“</span><span lang="EN-US" style="FONT-SIZE: 12pt;"><font face="Calibri">2004</font></span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 宋体; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">年度中国十大会展理论人物”、“</span><span lang="EN-US" style="FONT-SIZE: 12pt;"><font face="Calibri">2003</font></span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 宋体; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">年度中国十大会展理论新锐人物”，</span><span lang="EN-US" style="FONT-SIZE: 12pt;"><font face="Calibri">1963</font></span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 宋体; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">年</span><span lang="EN-US" style="FONT-SIZE: 12pt;"><font face="Calibri">2</font></span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 宋体; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">月生，独著、合著包括《会展营销》、《会展经济学》、《大型国际展览流程设计与实务》等专著</span><span lang="EN-US" style="FONT-SIZE: 12pt;"><font face="Calibri">8</font></span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 宋体; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">部，发表《展览营销的</span><span lang="EN-US" style="FONT-SIZE: 12pt;"><font face="Calibri">4P</font></span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 宋体; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">组合和三维展示策略》、《打造品牌展览核心要素分析》等重要论文</span><span lang="EN-US" style="FONT-SIZE: 12pt;"><font face="Calibri">30</font></span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 宋体; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">多篇。</span><span lang="EN-US" style="FONT-SIZE: 12pt;"><p></p></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 24pt; mso-char-indent-count: 2.0;"><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 宋体; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">特色课程：</span><span lang="EN-US" style="FONT-SIZE: 12pt;"><p></p></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 24pt; mso-char-indent-count: 2.0;"><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 宋体; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">《参加展会</span><span lang="EN-US" style="FONT-SIZE: 12pt;"><font face="Calibri">—</font></span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 宋体; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">企业营销掘金术》</span></p> <p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 24.1pt; mso-char-indent-count: 2.0;"><b style="mso-bidi-font-weight: normal;"><span lang="EN-US" style="FONT-SIZE: 12pt; COLOR: red;"><font face="Calibri">3</font></span></b><b style="mso-bidi-font-weight: normal;"><span style="FONT-SIZE: 12pt; COLOR: red; FONT-FAMILY: 宋体; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 宋体; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">、王文良：</span></b><b style="mso-bidi-font-weight: normal;"><span lang="EN-US" style="FONT-SIZE: 12pt; COLOR: red;"><p></p></span></b></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 24pt; mso-char-indent-count: 2.0;"><span lang="EN-US" style="FONT-SIZE: 12pt;"><font face="Calibri">1965</font></span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 宋体; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">年</span><span lang="EN-US" style="FONT-SIZE: 12pt;"><font face="Calibri">5</font></span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 宋体; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">月生于黑龙江省佳木斯市，</span><span lang="EN-US" style="FONT-SIZE: 12pt;"><font face="Calibri">1984</font></span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 宋体; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">年毕业于北京大学俄语系，</span><span lang="EN-US" style="FONT-SIZE: 12pt;"><font face="Calibri">1989</font></span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 宋体; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">年</span><span lang="EN-US" style="FONT-SIZE: 12pt;"><font face="Calibri">8</font></span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 宋体; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">月进入北京市政府工作。</span><span lang="EN-US" style="FONT-SIZE: 12pt;"><font face="Calibri">1991</font></span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 宋体; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">年</span><span lang="EN-US" style="FONT-SIZE: 12pt;"><font face="Calibri">8</font></span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 宋体; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">月进入顶新国际集团（康师傅）任业务员、特供科长、上海分公司负责人、中国六大区业务负责人、北京营业所长。</span><span lang="EN-US" style="FONT-SIZE: 12pt;"><font face="Calibri">1997</font></span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 宋体; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">年</span><span lang="EN-US" style="FONT-SIZE: 12pt;"><font face="Calibri">8</font></span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 宋体; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">月在顶新国际集团处级培训中获全国第一。</span><span lang="EN-US" style="FONT-SIZE: 12pt;"><font face="Calibri">1998</font></span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 宋体; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">年</span><span lang="EN-US" style="FONT-SIZE: 12pt;"><font face="Calibri">1</font></span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 宋体; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">月担任台湾上市公司益华国际集团业务处长。</span><span lang="EN-US" style="FONT-SIZE: 12pt;"><font face="Calibri">1998</font></span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 宋体; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">年</span><span lang="EN-US" style="FONT-SIZE: 12pt;"><font face="Calibri">6</font></span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 宋体; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">月担任美国汇联公司中国销售总监。</span><span lang="EN-US" style="FONT-SIZE: 12pt;"><font face="Calibri">1999</font></span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 宋体; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">年</span><span lang="EN-US" style="FONT-SIZE: 12pt;"><font face="Calibri">8</font></span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 宋体; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">月就读于中国人民大学经济学研究生。</span><span lang="EN-US" style="FONT-SIZE: 12pt;"><font face="Calibri">2001</font></span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 宋体; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">年</span><span lang="EN-US" style="FONT-SIZE: 12pt;"><font face="Calibri">8</font></span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 宋体; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">月担任加拿大格林柯尔制冷剂公司销售总监。</span><span lang="EN-US" style="FONT-SIZE: 12pt;"><font face="Calibri">2001</font></span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 宋体; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">年</span><span lang="EN-US" style="FONT-SIZE: 12pt;"><font face="Calibri">4</font></span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 宋体; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">月就读于北方交大</span><span lang="EN-US" style="FONT-SIZE: 12pt;"><font face="Calibri">MBA</font></span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 宋体; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">。</span><span lang="EN-US" style="FONT-SIZE: 12pt;"><font face="Calibri">2001</font></span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 宋体; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">年</span><span lang="EN-US" style="FONT-SIZE: 12pt;"><font face="Calibri">7</font></span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 宋体; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">月起先后担任北京安瑞食品有限公司顾问；北京路路城公司顾问；北京双博士图书有限公司顾问；现任《北大学子》杂志高级顾问。日本大志电器公司中国顾问；北京鸿腾伟业集团顾问；《中国经营报》企业论断专家；中国高级营销经理培训师；</span><span lang="EN-US" style="FONT-SIZE: 12pt;"><font face="Calibri">2003</font></span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 宋体; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">年</span><span lang="EN-US" style="FONT-SIZE: 12pt;"><font face="Calibri">1</font></span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 宋体; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">月出版《北大毕业等于</span><span lang="EN-US" style="FONT-SIZE: 12pt;"><font face="Calibri">0</font></span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 宋体; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">》，《工人日报》、《北京晚报》等全国百余家媒体中报道。</span><span lang="EN-US" style="FONT-SIZE: 12pt;"><p></p></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 24pt; mso-char-indent-count: 2.0;"><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 宋体; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">王文良号称“中国的销售之神”，六次担任中央电视台《对话》栏目嘉宾及策划顾问，七次担任《实话实说》和《交流》等栏目嘉宾，著有《销售学全书》，被誉为中国销售学创始人。另著有《北大毕业等于零》等书。</span><span lang="EN-US" style="FONT-SIZE: 12pt;"><p></p></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 24pt; mso-char-indent-count: 2.0;"><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 宋体; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">特色课程：</span><span lang="EN-US" style="FONT-SIZE: 12pt;"><p></p></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 24pt; mso-char-indent-count: 2.0;"><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 宋体; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">《现代营销渠道管理》、《教老板如何管销售》、《销售三大通路》等。</span><span lang="EN-US" style="FONT-SIZE: 12pt;"><p></p></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt;"><b style="mso-bidi-font-weight: normal;"><span lang="EN-US" style="FONT-SIZE: 12pt;"><font face="Calibri">4</font></span></b><b style="mso-bidi-font-weight: normal;"><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: 宋体; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">、谷内资源：</span></b><b style="mso-bidi-font-weight: normal;"><span lang="EN-US" style="FONT-SIZE: 12pt;"><p></p></span></b></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt;"><span lang="EN-US" style="FONT-SIZE: 12pt; FONT-FAMILY: "Tahoma","sans-serif"; mso-bidi-font-weight: bold;">[</span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-fareast-font-family: 宋体; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-bidi-font-weight: bold;">下载</span><span lang="EN-US" style="FONT-SIZE: 12pt; FONT-FAMILY: "Tahoma","sans-serif"; mso-bidi-font-weight: bold;">]</span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-fareast-font-family: 宋体; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-bidi-font-weight: bold;">代理通路（王文良）前沿讲座视频（上传者：</span><span style="FONT-SIZE: 12pt; FONT-FAMILY: 宋体; mso-ascii-font-family: Verdana; mso-fareast-font-family: 宋体; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Verdana; mso-bidi-font-family: Tahoma; mso-bidi-font-weight: bold;">海无边）</span><span lang="EN-US" style="FONT-SIZE: 12pt; FONT-FAMILY: "Verdana","sans-serif"; mso-bidi-font-family: Tahoma; mso-bidi-font-weight: bold;"><p></p></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt;"><b><span lang="EN-US" style="FONT-SIZE: 10pt; COLOR: #61b713; FONT-FAMILY: "Verdana","sans-serif"; mso-bidi-font-family: Tahoma;"><a href="http://www.21manager.com/dispbbs.asp?n=10,139384,0,0,0,0,0,0"><font color="#800080">http://www.21manager.com/dispbbs.asp?n=10,139384,0,0,0,0,0,0</font></a><p></p></span></b></p> 王文良：<b><p></p></b>
<p></p>
<p><font face="Calibri">1965</font>年<font face="Calibri">5</font>月生于黑龙江省佳木斯市，<font face="Calibri">1984</font>年毕业于北京大学俄语系，<font face="Calibri">1989</font>年<font face="Calibri">8</font>月进入北京市政府工作。<font face="Calibri">1991</font>年<font face="Calibri">8</font>月进入顶新国际集团（康师傅）任业务员、特供科长、上海分公司负责人、中国六大区业务负责人、北京营业所长。<font face="Calibri">1997</font>年<font face="Calibri">8</font>月在顶新国际集团处级培训中获全国第一。<font face="Calibri">1998</font>年<font face="Calibri">1</font>月担任台湾上市公司益华国际集团业务处长。<font face="Calibri">1998</font>年<font face="Calibri">6</font>月担任美国汇联公司中国销售总监。<font face="Calibri">1999</font>年<font face="Calibri">8</font>月就读于中国人民大学经济学研究生。<font face="Calibri">2001</font>年<font face="Calibri">8</font>月担任加拿大格林柯尔制冷剂公司销售总监。<font face="Calibri">2001</font>年<font face="Calibri">4</font>月就读于北方交大<font face="Calibri">MBA</font>。<font face="Calibri">2001</font>年<font face="Calibri">7</font>月起先后担任北京安瑞食品有限公司顾问；北京路路城公司顾问；北京双博士图书有限公司顾问；现任《北大学子》杂志高级顾问。日本大志电器公司中国顾问；北京鸿腾伟业集团顾问；《中国经营报》企业论断专家；中国高级营销经理培训师；<font face="Calibri">2003</font>年<font face="Calibri">1</font>月出版《北大毕业等于<font face="Calibri">0</font>》，《工人日报》、《北京晚报》等全国百余家媒体中报道。
<p></p>
<p></p>
<p>王文良号称“中国的销售之神”，六次担任中央电视台《对话》栏目嘉宾及策划顾问，七次担任《实话实说》和《交流》等栏目嘉宾，著有《销售学全书》，被誉为中国销售学创始人。另著有《北大毕业等于零》等书。
<p></p>
<p></p>
<p>特色课程：
<p></p>
<p></p>
<p>《现代营销渠道管理》、《教老板如何管销售》、《销售三大通路》等。
<p></p>
<p></p>
<p><b><font face="Calibri"></font></b><b>
<p></p></b>
页:
[1]