项目开发总结报告
<p class="MsoNormal" align="center" style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 20pt; TEXT-ALIGN: center; mso-line-height-rule: exactly;"><b><span style="FONT-SIZE: 16pt; FONT-FAMILY: 仿宋_GB2312;">目录<span lang="EN-US"><p></p></span></span></b></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 150%;"><span style="LINE-HEIGHT: 150%; FONT-FAMILY: 仿宋_GB2312; mso-bidi-font-size: 10.5pt;">☆引言<span lang="EN-US"><p></p></span></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 150%;"><span style="LINE-HEIGHT: 150%; FONT-FAMILY: 仿宋_GB2312; mso-bidi-font-size: 10.5pt;">☆项目概况<span lang="EN-US"><p></p></span></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 150%;"><span style="LINE-HEIGHT: 150%; FONT-FAMILY: 仿宋_GB2312; mso-bidi-font-size: 10.5pt;">☆项目建设回顾<span lang="EN-US"><p></p></span></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 150%;"><span style="LINE-HEIGHT: 150%; FONT-FAMILY: 仿宋_GB2312; mso-bidi-font-size: 10.5pt;">☆项目可行性指标分析<span lang="EN-US"><p></p></span></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 150%;"><span style="LINE-HEIGHT: 150%; FONT-FAMILY: 仿宋_GB2312; mso-bidi-font-size: 10.5pt;">☆项目开发建设中的经验教训<span lang="EN-US"><p></p></span></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; LINE-HEIGHT: 150%; mso-char-indent-count: 2.0;"><span lang="EN-US" style="LINE-HEIGHT: 150%; FONT-FAMILY: 仿宋_GB2312; mso-bidi-font-size: 10.5pt;">1</span><span style="LINE-HEIGHT: 150%; FONT-FAMILY: 仿宋_GB2312; mso-bidi-font-size: 10.5pt;">、营销推广<span lang="EN-US"><p></p></span></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; LINE-HEIGHT: 150%; mso-char-indent-count: 2.0;"><span lang="EN-US" style="LINE-HEIGHT: 150%; FONT-FAMILY: 仿宋_GB2312; mso-bidi-font-size: 10.5pt;">1.1</span><span style="LINE-HEIGHT: 150%; FONT-FAMILY: 仿宋_GB2312; mso-bidi-font-size: 10.5pt;">市场分析<span lang="EN-US"><p></p></span></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; LINE-HEIGHT: 150%; mso-char-indent-count: 2.0;"><span lang="EN-US" style="LINE-HEIGHT: 150%; FONT-FAMILY: 仿宋_GB2312; mso-bidi-font-size: 10.5pt;">1.2</span><span style="LINE-HEIGHT: 150%; FONT-FAMILY: 仿宋_GB2312; mso-bidi-font-size: 10.5pt;">推广策略<span lang="EN-US"><p></p></span></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; LINE-HEIGHT: 150%; mso-char-indent-count: 2.0;"><span lang="EN-US" style="LINE-HEIGHT: 150%; FONT-FAMILY: 仿宋_GB2312; mso-bidi-font-size: 10.5pt;">1.3</span><span style="LINE-HEIGHT: 150%; FONT-FAMILY: 仿宋_GB2312; mso-bidi-font-size: 10.5pt;">销售管理<span lang="EN-US"><p></p></span></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; LINE-HEIGHT: 150%; mso-char-indent-count: 2.0;"><span lang="EN-US" style="LINE-HEIGHT: 150%; FONT-FAMILY: 仿宋_GB2312; mso-bidi-font-size: 10.5pt;">2</span><span style="LINE-HEIGHT: 150%; FONT-FAMILY: 仿宋_GB2312; mso-bidi-font-size: 10.5pt;">、招商运营<span lang="EN-US"><p></p></span></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; LINE-HEIGHT: 150%; mso-char-indent-count: 2.0;"><span lang="EN-US" style="LINE-HEIGHT: 150%; FONT-FAMILY: 仿宋_GB2312; mso-bidi-font-size: 10.5pt;">2.1</span><span style="LINE-HEIGHT: 150%; FONT-FAMILY: 仿宋_GB2312; mso-bidi-font-size: 10.5pt;">招商管理<span lang="EN-US"><p></p></span></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; LINE-HEIGHT: 150%; mso-char-indent-count: 2.0;"><span lang="EN-US" style="LINE-HEIGHT: 150%; FONT-FAMILY: 仿宋_GB2312; mso-bidi-font-size: 10.5pt;">2.2</span><span style="LINE-HEIGHT: 150%; FONT-FAMILY: 仿宋_GB2312; mso-bidi-font-size: 10.5pt;">招商心态<span lang="EN-US"><p></p></span></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; LINE-HEIGHT: 150%; mso-char-indent-count: 2.0;"><span lang="EN-US" style="LINE-HEIGHT: 150%; FONT-FAMILY: 仿宋_GB2312; mso-bidi-font-size: 10.5pt;">3</span><span style="LINE-HEIGHT: 150%; FONT-FAMILY: 仿宋_GB2312; mso-bidi-font-size: 10.5pt;">、前期配套<span lang="EN-US"><p></p></span></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; LINE-HEIGHT: 150%; mso-char-indent-count: 2.0;"><span lang="EN-US" style="LINE-HEIGHT: 150%; FONT-FAMILY: 仿宋_GB2312; mso-bidi-font-size: 10.5pt;">4</span><span style="LINE-HEIGHT: 150%; FONT-FAMILY: 仿宋_GB2312; mso-bidi-font-size: 10.5pt;">、工程管理<span lang="EN-US"><p></p></span></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; LINE-HEIGHT: 150%; mso-char-indent-count: 2.0;"><span lang="EN-US" style="LINE-HEIGHT: 150%; FONT-FAMILY: 仿宋_GB2312; mso-bidi-font-size: 10.5pt;">4.1</span><span style="LINE-HEIGHT: 150%; FONT-FAMILY: 仿宋_GB2312; mso-bidi-font-size: 10.5pt;">工程设计<span lang="EN-US"><p></p></span></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; LINE-HEIGHT: 150%; mso-char-indent-count: 2.0;"><span lang="EN-US" style="LINE-HEIGHT: 150%; FONT-FAMILY: 仿宋_GB2312; mso-bidi-font-size: 10.5pt;">4.2</span><span style="LINE-HEIGHT: 150%; FONT-FAMILY: 仿宋_GB2312; mso-bidi-font-size: 10.5pt;">施工管理<span lang="EN-US"><p></p></span></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; LINE-HEIGHT: 150%; mso-char-indent-count: 2.0;"><span lang="EN-US" style="LINE-HEIGHT: 150%; FONT-FAMILY: 仿宋_GB2312; mso-bidi-font-size: 10.5pt;">4.3</span><span style="LINE-HEIGHT: 150%; FONT-FAMILY: 仿宋_GB2312; mso-bidi-font-size: 10.5pt;">竣工交付<span lang="EN-US"><p></p></span></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; LINE-HEIGHT: 150%; mso-char-indent-count: 2.0;"><span lang="EN-US" style="LINE-HEIGHT: 150%; FONT-FAMILY: 仿宋_GB2312; mso-bidi-font-size: 10.5pt;">4.4</span><span style="LINE-HEIGHT: 150%; FONT-FAMILY: 仿宋_GB2312; mso-bidi-font-size: 10.5pt;">签证、联系单管理<span lang="EN-US"><p></p></span></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; LINE-HEIGHT: 150%; mso-char-indent-count: 2.0;"><span lang="EN-US" style="LINE-HEIGHT: 150%; FONT-FAMILY: 仿宋_GB2312; mso-bidi-font-size: 10.5pt;">5</span><span style="LINE-HEIGHT: 150%; FONT-FAMILY: 仿宋_GB2312; mso-bidi-font-size: 10.5pt;">、招投标管理<span lang="EN-US"><p></p></span></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; LINE-HEIGHT: 150%; mso-char-indent-count: 2.0;"><span lang="EN-US" style="LINE-HEIGHT: 150%; FONT-FAMILY: 仿宋_GB2312; mso-bidi-font-size: 10.5pt;">5.1</span><span style="LINE-HEIGHT: 150%; FONT-FAMILY: 仿宋_GB2312; mso-bidi-font-size: 10.5pt;">招投标形式<span lang="EN-US"><p></p></span></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; LINE-HEIGHT: 150%; mso-char-indent-count: 2.0;"><span lang="EN-US" style="LINE-HEIGHT: 150%; FONT-FAMILY: 仿宋_GB2312; mso-bidi-font-size: 10.5pt;">5.2</span><span style="LINE-HEIGHT: 150%; FONT-FAMILY: 仿宋_GB2312; mso-bidi-font-size: 10.5pt;">战略伙伴<span lang="EN-US"><p></p></span></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; LINE-HEIGHT: 150%; mso-char-indent-count: 2.0;"><span lang="EN-US" style="LINE-HEIGHT: 150%; FONT-FAMILY: 仿宋_GB2312; mso-bidi-font-size: 10.5pt;">5.3</span><span style="LINE-HEIGHT: 150%; FONT-FAMILY: 仿宋_GB2312; mso-bidi-font-size: 10.5pt;">供方选择<span lang="EN-US"><p></p></span></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; LINE-HEIGHT: 150%; mso-char-indent-count: 2.0;"><span lang="EN-US" style="LINE-HEIGHT: 150%; FONT-FAMILY: 仿宋_GB2312; mso-bidi-font-size: 10.5pt;">5.4</span><span style="LINE-HEIGHT: 150%; FONT-FAMILY: 仿宋_GB2312; mso-bidi-font-size: 10.5pt;">协作单位选择<span lang="EN-US"><p></p></span></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; LINE-HEIGHT: 150%; mso-char-indent-count: 2.0;"><span lang="EN-US" style="LINE-HEIGHT: 150%; FONT-FAMILY: 仿宋_GB2312; mso-bidi-font-size: 10.5pt;">6</span><span style="LINE-HEIGHT: 150%; FONT-FAMILY: 仿宋_GB2312; mso-bidi-font-size: 10.5pt;">、人力资源管理<span lang="EN-US"><p></p></span></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; LINE-HEIGHT: 150%; mso-char-indent-count: 2.0;"><span lang="EN-US" style="LINE-HEIGHT: 150%; FONT-FAMILY: 仿宋_GB2312; mso-bidi-font-size: 10.5pt;">6.1</span><span style="LINE-HEIGHT: 150%; FONT-FAMILY: 仿宋_GB2312; mso-bidi-font-size: 10.5pt;">人力资源职能<span lang="EN-US"><p></p></span></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; LINE-HEIGHT: 150%; mso-char-indent-count: 2.0;"><span lang="EN-US" style="LINE-HEIGHT: 150%; FONT-FAMILY: 仿宋_GB2312; mso-bidi-font-size: 10.5pt;">6.2</span><span style="LINE-HEIGHT: 150%; FONT-FAMILY: 仿宋_GB2312; mso-bidi-font-size: 10.5pt;">人力资源规划<span lang="EN-US"><p></p></span></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; LINE-HEIGHT: 150%; mso-char-indent-count: 2.0;"><span lang="EN-US" style="LINE-HEIGHT: 150%; FONT-FAMILY: 仿宋_GB2312; mso-bidi-font-size: 10.5pt;">6.3</span><span style="LINE-HEIGHT: 150%; FONT-FAMILY: 仿宋_GB2312; mso-bidi-font-size: 10.5pt;">员工队伍的稳定<span lang="EN-US"><p></p></span></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; LINE-HEIGHT: 150%; mso-char-indent-count: 2.0;"><span lang="EN-US" style="LINE-HEIGHT: 150%; FONT-FAMILY: 仿宋_GB2312; mso-bidi-font-size: 10.5pt;">6.4</span><span style="LINE-HEIGHT: 150%; FONT-FAMILY: 仿宋_GB2312; mso-bidi-font-size: 10.5pt;">绩效考核<span lang="EN-US"><p></p></span></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; LINE-HEIGHT: 150%; mso-char-indent-count: 2.0;"><span lang="EN-US" style="LINE-HEIGHT: 150%; FONT-FAMILY: 仿宋_GB2312; mso-bidi-font-size: 10.5pt;">6.5</span><span style="LINE-HEIGHT: 150%; FONT-FAMILY: 仿宋_GB2312; mso-bidi-font-size: 10.5pt;">组织架构<span lang="EN-US"><p></p></span></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; LINE-HEIGHT: 150%; mso-char-indent-count: 2.0;"><span lang="EN-US" style="LINE-HEIGHT: 150%; FONT-FAMILY: 仿宋_GB2312; mso-bidi-font-size: 10.5pt;">7</span><span style="LINE-HEIGHT: 150%; FONT-FAMILY: 仿宋_GB2312; mso-bidi-font-size: 10.5pt;">、财务控制<span lang="EN-US"><p></p></span></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; LINE-HEIGHT: 150%; mso-char-indent-count: 2.0;"><span lang="EN-US" style="LINE-HEIGHT: 150%; FONT-FAMILY: 仿宋_GB2312; mso-bidi-font-size: 10.5pt;">7.1</span><span style="LINE-HEIGHT: 150%; FONT-FAMILY: 仿宋_GB2312; mso-bidi-font-size: 10.5pt;">税务筹划<span lang="EN-US"><p></p></span></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; LINE-HEIGHT: 150%; mso-char-indent-count: 2.0;"><span lang="EN-US" style="LINE-HEIGHT: 150%; FONT-FAMILY: 仿宋_GB2312; mso-bidi-font-size: 10.5pt;">7.2</span><span style="LINE-HEIGHT: 150%; FONT-FAMILY: 仿宋_GB2312; mso-bidi-font-size: 10.5pt;">费用开支<span lang="EN-US"><p></p></span></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; LINE-HEIGHT: 150%; mso-char-indent-count: 2.0;"><span lang="EN-US" style="LINE-HEIGHT: 150%; FONT-FAMILY: 仿宋_GB2312; mso-bidi-font-size: 10.5pt;">7.3</span><span style="LINE-HEIGHT: 150%; FONT-FAMILY: 仿宋_GB2312; mso-bidi-font-size: 10.5pt;">合同管理<span lang="EN-US"><p></p></span></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; LINE-HEIGHT: 150%; mso-char-indent-count: 2.0;"><span lang="EN-US" style="LINE-HEIGHT: 150%; FONT-FAMILY: 仿宋_GB2312; mso-bidi-font-size: 10.5pt;">7.4</span><span style="LINE-HEIGHT: 150%; FONT-FAMILY: 仿宋_GB2312; mso-bidi-font-size: 10.5pt;">成本控制<span lang="EN-US"><p></p></span></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 150%;"><span style="LINE-HEIGHT: 150%; FONT-FAMILY: 仿宋_GB2312; mso-bidi-font-size: 10.5pt;">☆结束语<b><span lang="EN-US"><p></p></span></b></span></p><p class="MsoNormal" align="center" style="MARGIN: 6pt 0cm; LINE-HEIGHT: 150%; TEXT-ALIGN: center; mso-para-margin-top: .5gd; mso-para-margin-right: 0cm; mso-para-margin-bottom: .5gd; mso-para-margin-left: 0cm;"><b style="mso-bidi-font-weight: normal;"><span style="FONT-SIZE: 16pt; LINE-HEIGHT: 150%; FONT-FAMILY: 仿宋_GB2312;">引言<span lang="EN-US"><p></p></span></span></b></p><p class="MsoNormal" align="center" style="MARGIN: 6pt 0cm; LINE-HEIGHT: 150%; TEXT-ALIGN: center; mso-para-margin-top: .5gd; mso-para-margin-right: 0cm; mso-para-margin-bottom: .5gd; mso-para-margin-left: 0cm;"><b style="mso-bidi-font-weight: normal;"><span lang="EN-US" style="FONT-SIZE: 9pt; LINE-HEIGHT: 150%; FONT-FAMILY: 仿宋_GB2312;"><p> </p></span></b></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; LINE-HEIGHT: 150%;"><span lang="EN-US" style="LINE-HEIGHT: 150%; FONT-FAMILY: 仿宋_GB2312; mso-bidi-font-size: 10.5pt;">******</span><span style="LINE-HEIGHT: 150%; FONT-FAMILY: 仿宋_GB2312; mso-bidi-font-size: 10.5pt;">项目在产业、集团领导的关心和支持下，在政府主管部门、协作单位以及全体员工的共同努力下，历经三年多的开发，已经顺利实现了预期目标。<span lang="EN-US">******</span>住宅、单身公寓、写字楼相继交付并投入使用。<span lang="EN-US">******</span>～～～～大酒店、<span lang="EN-US">******</span>商业广场于<span lang="EN-US">06</span>年<span lang="EN-US">12</span>月联袂盛大开业，为产业复合地产的双轮驱动发展模式注入了新的活力，同时也树立了典范。<span lang="EN-US"><p></p></span></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; LINE-HEIGHT: 150%;"><span style="LINE-HEIGHT: 150%; FONT-FAMILY: 仿宋_GB2312; mso-bidi-font-size: 10.5pt;">如今的<span lang="EN-US">******</span>，俊俏中蕴含挺拔，秀美中流露刚毅，吸引了越来越多的人在此居家、购物、就餐、休闲、娱乐或开展商务活动。回顾三年多的开发历程，其间承载着太多参与者的艰辛与汗水，无论是施工单位的建筑工人、装饰施工人员、监理人员，还是我们的一线工作人员，从前期策划、设计、现场管理、工程核算到物业介入以及物料采购、人力资源等各个方面都付出了艰辛的努力。当然，在项目的实施过程中，无论是在规划设计、前期管理，还是工程建设等方面均遭遇了不少的困难，留下了一些遗憾。在项目结束分享成功喜悦的时候，我们在此希望通过对整个工程的开发过程进行回顾和反思，以期在未来的项目开发建设中吸取教训，不断改进。本文按照<b style="mso-bidi-font-weight: normal;"><span style="COLOR: red;">工程概况、建设回顾、经济性分析、营销推广、招商运营、前期配套、工程设计、施工管理、竣工交付、招投标管理、税务筹划、人力资源改进</span></b>等方面进行分类表述。由于时间、篇幅以及考虑问题的角度等原因，本文中尚有遗漏或有失偏颇之处，希望大家批评指正。<span lang="EN-US"><p></p></span></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 150%;"><span lang="EN-US" style="LINE-HEIGHT: 150%; FONT-FAMILY: 仿宋_GB2312; mso-bidi-font-size: 10.5pt;"><p> </p></span></p><p></p> <p class="MsoNormal" align="center" style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 150%; TEXT-ALIGN: center;"><b style="mso-bidi-font-weight: normal;"><span style="FONT-SIZE: 16pt; LINE-HEIGHT: 150%; FONT-FAMILY: 仿宋_GB2312;">项目概况<span lang="EN-US"><p></p></span></span></b></p><p class="MsoNormal" align="center" style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 150%; TEXT-ALIGN: center;"><b style="mso-bidi-font-weight: normal;"><span lang="EN-US" style="FONT-SIZE: 9pt; LINE-HEIGHT: 150%; FONT-FAMILY: 仿宋_GB2312;"><p> </p></span></b></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; LINE-HEIGHT: 150%; mso-char-indent-count: 2.0;"><span lang="EN-US" style="LINE-HEIGHT: 150%; FONT-FAMILY: 仿宋_GB2312; mso-bidi-font-size: 10.5pt;">******</span><span style="LINE-HEIGHT: 150%; FONT-FAMILY: 仿宋_GB2312; mso-bidi-font-size: 10.5pt;">项目是～～<span lang="EN-US">*********</span>房地产项目开发有限公司在<span lang="EN-US">******</span>新城投资开发的大型商业配套项目，并作为城市功能性项目被列为～～市重点实事工程。<span lang="EN-US"><p></p></span></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; LINE-HEIGHT: 150%; mso-char-indent-count: 2.0;"><span lang="EN-US" style="LINE-HEIGHT: 150%; FONT-FAMILY: 仿宋_GB2312; mso-bidi-font-size: 10.5pt;">******</span><span style="LINE-HEIGHT: 150%; FONT-FAMILY: 仿宋_GB2312; mso-bidi-font-size: 10.5pt;">坐落于<span lang="EN-US">******</span>新城核心<span lang="EN-US">CBD</span>区域，毗邻<span lang="EN-US">******</span>区政府、～～市第一人民医院、<span lang="EN-US">******</span>大学城以及中高档住宅区。项目占地<span lang="EN-US">100</span>余亩，由三幢酒店式公寓、三幢单身公寓、一幢写字楼、一座五星级酒店和连成一片的商业广场组成。酒店式公寓于<chsdate wst="on" isrocdate="False" islunardate="False" day="18" month="1" year="2006"><span lang="EN-US">06</span>年<span lang="EN-US">1</span>月<span lang="EN-US">18</span>日</chsdate>开始交付；三幢单身公寓分别于<chsdate wst="on" isrocdate="False" islunardate="False" day="18" month="5" year="2006"><span lang="EN-US">06</span>年<span lang="EN-US">5</span>月<span lang="EN-US">18</span>日</chsdate>、<chsdate wst="on" isrocdate="False" islunardate="False" day="18" month="6" year="2007"><span lang="EN-US">6</span>月<span lang="EN-US">18</span>日</chsdate>、<chsdate wst="on" isrocdate="False" islunardate="False" day="18" month="7" year="2007"><span lang="EN-US">7</span>月<span lang="EN-US">18</span>日</chsdate>起开始交付；写字楼于<span lang="EN-US">06</span>年<span lang="EN-US">4</span>月交付装修；<span lang="EN-US">******</span>～～～～大酒店于<chsdate wst="on" isrocdate="False" islunardate="False" day="28" month="8" year="2006"><span lang="EN-US">06</span>年<span lang="EN-US">8</span>月<span lang="EN-US">28</span>日</chsdate>起开始试营业，<span lang="EN-US">******</span>商业广场于<chsdate wst="on" isrocdate="False" islunardate="False" day="16" month="12" year="2006"><span lang="EN-US">06</span>年<span lang="EN-US">12</span>月<span lang="EN-US">16</span>日</chsdate>顺利开业。<span lang="EN-US"><p></p></span></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; LINE-HEIGHT: 150%; mso-char-indent-count: 2.0;"><span style="LINE-HEIGHT: 150%; FONT-FAMILY: 仿宋_GB2312; mso-bidi-font-size: 10.5pt;">项目总建筑面积<span lang="EN-US">26.13</span>万余平方米，</span><span style="LINE-HEIGHT: 150%; FONT-FAMILY: 仿宋_GB2312; mso-bidi-font-size: 10.5pt; mso-hansi-font-family: 宋体;">是目前<span lang="EN-US">******</span>在建的最大的单体建筑群。其中酒店建筑面积<span lang="EN-US">7.1</span>万平方米，<span lang="EN-US">******</span>商业广场内配备有一个<span lang="EN-US">1.9</span>万平方的～～大卖场、<span lang="EN-US">5</span>个放映厅的<span lang="EN-US">******</span>影院、数百家品牌专卖店、系列特色餐饮店、酒店式公寓、写字楼以及配套服务的银行等。工程项目结构复杂、工艺要求高，含建筑、结构、给排水、市政、消防、民防、智能化、景观、绿化、污水处理、装饰、空调通风、电气等多个专业工程。<span lang="EN-US"><p></p></span></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; LINE-HEIGHT: 150%; mso-char-indent-count: 2.0;"><span style="LINE-HEIGHT: 150%; FONT-FAMILY: 仿宋_GB2312; mso-bidi-font-size: 10.5pt; mso-hansi-font-family: 宋体;">参与本项目设计、勘查、监理、施工单位如下：<span lang="EN-US"><p></p></span></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21.1pt; LINE-HEIGHT: 150%; mso-char-indent-count: 2.0;"><b style="mso-bidi-font-weight: normal;"><span style="LINE-HEIGHT: 150%; FONT-FAMILY: 仿宋_GB2312; mso-bidi-font-size: 10.5pt;">设计单位：<span lang="EN-US"><p></p></span></span></b></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; LINE-HEIGHT: 150%; mso-char-indent-count: 2.0;"><span lang="EN-US" style="LINE-HEIGHT: 150%; FONT-FAMILY: 仿宋_GB2312; mso-bidi-font-size: 10.5pt;">1</span><span style="LINE-HEIGHT: 150%; FONT-FAMILY: 仿宋_GB2312; mso-bidi-font-size: 10.5pt;">、美国<span lang="EN-US">***<span style="mso-spacerun: yes;"> </span><span style="mso-spacerun: yes;"> </span><span style="mso-spacerun: yes;"> </span></span>规划设计<span lang="EN-US"><p></p></span></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; LINE-HEIGHT: 150%; mso-char-indent-count: 2.0;"><span lang="EN-US" style="LINE-HEIGHT: 150%; FONT-FAMILY: 仿宋_GB2312; mso-bidi-font-size: 10.5pt;">2</span><span style="LINE-HEIGHT: 150%; FONT-FAMILY: 仿宋_GB2312; mso-bidi-font-size: 10.5pt;">、美国<span lang="EN-US">****</span>设计公司<span lang="EN-US"><span style="mso-spacerun: yes;"> </span><span style="mso-spacerun: yes;"> </span></span>装饰规划设计<span lang="EN-US"><p></p></span></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; LINE-HEIGHT: 150%; mso-char-indent-count: 2.0;"><span lang="EN-US" style="LINE-HEIGHT: 150%; FONT-FAMILY: 仿宋_GB2312; mso-bidi-font-size: 10.5pt;">3</span><span style="LINE-HEIGHT: 150%; FONT-FAMILY: 仿宋_GB2312; mso-bidi-font-size: 10.5pt;">、*******有限公司<span lang="EN-US"><span style="mso-spacerun: yes;"> </span></span>景观设计 <span lang="EN-US"><p></p></span></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; LINE-HEIGHT: 150%; mso-char-indent-count: 2.0;"><span lang="EN-US" style="LINE-HEIGHT: 150%; FONT-FAMILY: 仿宋_GB2312; mso-bidi-font-size: 10.5pt;">4</span><span style="LINE-HEIGHT: 150%; FONT-FAMILY: 仿宋_GB2312; mso-bidi-font-size: 10.5pt;">、～～建筑设计研究院有限公司<span lang="EN-US"><span style="mso-spacerun: yes;"> </span></span>建筑安装设计<span lang="EN-US"><p></p></span></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; LINE-HEIGHT: 150%; mso-char-indent-count: 2.0;"><span lang="EN-US" style="LINE-HEIGHT: 150%; FONT-FAMILY: 仿宋_GB2312; mso-bidi-font-size: 10.5pt;">5</span><span style="LINE-HEIGHT: 150%; FONT-FAMILY: 仿宋_GB2312; mso-bidi-font-size: 10.5pt;">、**建筑装饰设计工程有限公司<span lang="EN-US"><span style="mso-spacerun: yes;"> </span></span>装饰设计<span lang="EN-US"><p></p></span></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; LINE-HEIGHT: 150%; mso-char-indent-count: 2.0;"><span lang="EN-US" style="LINE-HEIGHT: 150%; FONT-FAMILY: 仿宋_GB2312; mso-bidi-font-size: 10.5pt;">5</span><span style="LINE-HEIGHT: 150%; FONT-FAMILY: 仿宋_GB2312; mso-bidi-font-size: 10.5pt;">、～～**建筑设计有限公司<span lang="EN-US"><span style="mso-spacerun: yes;"> </span></span>装饰设计<span lang="EN-US"><p></p></span></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21.1pt; LINE-HEIGHT: 150%; mso-char-indent-count: 2.0;"><b style="mso-bidi-font-weight: normal;"><span style="LINE-HEIGHT: 150%; FONT-FAMILY: 仿宋_GB2312; mso-bidi-font-size: 10.5pt;">勘查单位：<span lang="EN-US"><p></p></span></span></b></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; LINE-HEIGHT: 150%; mso-char-indent-count: 2.0;"><span lang="EN-US" style="LINE-HEIGHT: 150%; FONT-FAMILY: 仿宋_GB2312; mso-bidi-font-size: 10.5pt;">1</span><span style="LINE-HEIGHT: 150%; FONT-FAMILY: 仿宋_GB2312; mso-bidi-font-size: 10.5pt;">、冶金工业部勘查研究总院～～分院<span lang="EN-US"><span style="mso-spacerun: yes;"> </span></span>地质勘查<span lang="EN-US"><p></p></span></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21.1pt; LINE-HEIGHT: 150%; mso-char-indent-count: 2.0;"><b style="mso-bidi-font-weight: normal;"><span style="LINE-HEIGHT: 150%; FONT-FAMILY: 仿宋_GB2312; mso-bidi-font-size: 10.5pt;">监理单位：<span lang="EN-US"><p></p></span></span></b></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; LINE-HEIGHT: 150%; mso-char-indent-count: 2.0;"><span lang="EN-US" style="LINE-HEIGHT: 150%; FONT-FAMILY: 仿宋_GB2312; mso-bidi-font-size: 10.5pt;">1</span><span style="LINE-HEIGHT: 150%; FONT-FAMILY: 仿宋_GB2312; mso-bidi-font-size: 10.5pt;">、～～**监理有限公司<span lang="EN-US"><span style="mso-spacerun: yes;"> </span></span>土建、安装监理<span lang="EN-US"><p></p></span></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; LINE-HEIGHT: 150%; mso-char-indent-count: 2.0;"><span lang="EN-US" style="LINE-HEIGHT: 150%; FONT-FAMILY: 仿宋_GB2312; mso-bidi-font-size: 10.5pt;">2</span><span style="LINE-HEIGHT: 150%; FONT-FAMILY: 仿宋_GB2312; mso-bidi-font-size: 10.5pt;">、～～**监理有限公司<span lang="EN-US"><span style="mso-spacerun: yes;"> </span></span>装饰监理<span lang="EN-US"><p></p></span></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21.1pt; LINE-HEIGHT: 150%; mso-char-indent-count: 2.0;"><b style="mso-bidi-font-weight: normal;"><span style="LINE-HEIGHT: 150%; FONT-FAMILY: 仿宋_GB2312; mso-bidi-font-size: 10.5pt;">施工单位：<span lang="EN-US"><p></p></span></span></b></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; LINE-HEIGHT: 150%; mso-char-indent-count: 2.0;"><span lang="EN-US" style="LINE-HEIGHT: 150%; FONT-FAMILY: 仿宋_GB2312; mso-bidi-font-size: 10.5pt;">1</span><span style="LINE-HEIGHT: 150%; FONT-FAMILY: 仿宋_GB2312; mso-bidi-font-size: 10.5pt;">、浙江******有限公司<span lang="EN-US"><span style="mso-spacerun: yes;"> </span></span>土建<span lang="EN-US"><p></p></span></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; LINE-HEIGHT: 150%; mso-char-indent-count: 2.0;"><span lang="EN-US" style="LINE-HEIGHT: 150%; FONT-FAMILY: 仿宋_GB2312; mso-bidi-font-size: 10.5pt;">2</span><span style="LINE-HEIGHT: 150%; FONT-FAMILY: 仿宋_GB2312; mso-bidi-font-size: 10.5pt;">、浙江省～～**集团有限公司<span lang="EN-US"><span style="mso-spacerun: yes;"> </span></span>安装<span lang="EN-US"><p></p></span></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; LINE-HEIGHT: 150%; mso-char-indent-count: 2.0;"><span lang="EN-US" style="LINE-HEIGHT: 150%; FONT-FAMILY: 仿宋_GB2312; mso-bidi-font-size: 10.5pt;">3</span><span style="LINE-HEIGHT: 150%; FONT-FAMILY: 仿宋_GB2312; mso-bidi-font-size: 10.5pt;">、～～**工程技术有限公司<span lang="EN-US"><span style="mso-spacerun: yes;"> </span></span>消防<span lang="EN-US"><p></p></span></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; LINE-HEIGHT: 150%; mso-char-indent-count: 2.0;"><span lang="EN-US" style="LINE-HEIGHT: 150%; FONT-FAMILY: 仿宋_GB2312; mso-bidi-font-size: 10.5pt;">4</span><span style="LINE-HEIGHT: 150%; FONT-FAMILY: 仿宋_GB2312; mso-bidi-font-size: 10.5pt;">、～～～～装饰公司<span lang="EN-US"><span style="mso-spacerun: yes;"> </span><span style="mso-spacerun: yes;"> </span></span>装饰<span lang="EN-US"><p></p></span></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; LINE-HEIGHT: 150%; mso-char-indent-count: 2.0;"><span lang="EN-US" style="LINE-HEIGHT: 150%; FONT-FAMILY: 仿宋_GB2312; mso-bidi-font-size: 10.5pt;">5</span><span style="LINE-HEIGHT: 150%; FONT-FAMILY: 仿宋_GB2312; mso-bidi-font-size: 10.5pt;">、～～**园林有限公司<span lang="EN-US"><span style="mso-spacerun: yes;"> </span></span>景观<span lang="EN-US"><p></p></span></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; LINE-HEIGHT: 150%; mso-char-indent-count: 2.0;"><span lang="EN-US" style="LINE-HEIGHT: 150%; FONT-FAMILY: 仿宋_GB2312; mso-bidi-font-size: 10.5pt;">6</span><span style="LINE-HEIGHT: 150%; FONT-FAMILY: 仿宋_GB2312; mso-bidi-font-size: 10.5pt;">、～～**信息发展有限公司<span lang="EN-US"><span style="mso-spacerun: yes;"> </span></span>商业裙房弱电<span lang="EN-US"><p></p></span></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; LINE-HEIGHT: 150%; mso-char-indent-count: 2.0;"><span lang="EN-US" style="LINE-HEIGHT: 150%; FONT-FAMILY: 仿宋_GB2312; mso-bidi-font-size: 10.5pt;">7</span><span style="LINE-HEIGHT: 150%; FONT-FAMILY: 仿宋_GB2312; mso-bidi-font-size: 10.5pt;">、～～**电子有限公司<span lang="EN-US"><span style="mso-spacerun: yes;"> </span>BA</span>控制<span lang="EN-US"><p></p></span></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; LINE-HEIGHT: 150%; mso-char-indent-count: 2.0;"><span style="LINE-HEIGHT: 150%; FONT-FAMILY: 仿宋_GB2312; mso-bidi-font-size: 10.5pt;">……<span lang="EN-US"><p></p></span></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; LINE-HEIGHT: 150%; mso-char-indent-count: 2.0;"><span style="LINE-HEIGHT: 150%; FONT-FAMILY: 仿宋_GB2312; mso-bidi-font-size: 10.5pt;">整个<span lang="EN-US">******</span>项目涉及到的设计、施工、监理、设备、材料等相关单位、厂家达到了<span lang="EN-US">****</span>家。<span lang="EN-US"><p></p></span></span></p> <p class="MsoNormal" align="center" style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 150%; TEXT-ALIGN: center;"><b style="mso-bidi-font-weight: normal;"><span style="FONT-SIZE: 16pt; LINE-HEIGHT: 150%; FONT-FAMILY: 仿宋_GB2312;">项目概况<span lang="EN-US"><p></p></span></span></b></p><p class="MsoNormal" align="center" style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 150%; TEXT-ALIGN: center;"><b style="mso-bidi-font-weight: normal;"><span lang="EN-US" style="FONT-SIZE: 9pt; LINE-HEIGHT: 150%; FONT-FAMILY: 仿宋_GB2312;"><p> </p></span></b></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; LINE-HEIGHT: 150%; mso-char-indent-count: 2.0;"><span lang="EN-US" style="LINE-HEIGHT: 150%; FONT-FAMILY: 仿宋_GB2312; mso-bidi-font-size: 10.5pt;">******</span><span style="LINE-HEIGHT: 150%; FONT-FAMILY: 仿宋_GB2312; mso-bidi-font-size: 10.5pt;">项目是～～<span lang="EN-US">*********</span>房地产项目开发有限公司在<span lang="EN-US">******</span>新城投资开发的大型商业配套项目，并作为城市功能性项目被列为～～市重点实事工程。<span lang="EN-US"><p></p></span></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; LINE-HEIGHT: 150%; mso-char-indent-count: 2.0;"><span lang="EN-US" style="LINE-HEIGHT: 150%; FONT-FAMILY: 仿宋_GB2312; mso-bidi-font-size: 10.5pt;">******</span><span style="LINE-HEIGHT: 150%; FONT-FAMILY: 仿宋_GB2312; mso-bidi-font-size: 10.5pt;">坐落于<span lang="EN-US">******</span>新城核心<span lang="EN-US">CBD</span>区域，毗邻<span lang="EN-US">******</span>区政府、～～市第一人民医院、<span lang="EN-US">******</span>大学城以及中高档住宅区。项目占地<span lang="EN-US">100</span>余亩，由三幢酒店式公寓、三幢单身公寓、一幢写字楼、一座五星级酒店和连成一片的商业广场组成。酒店式公寓于<chsdate wst="on" isrocdate="False" islunardate="False" day="18" month="1" year="2006"><span lang="EN-US">06</span>年<span lang="EN-US">1</span>月<span lang="EN-US">18</span>日</chsdate>开始交付；三幢单身公寓分别于<chsdate wst="on" isrocdate="False" islunardate="False" day="18" month="5" year="2006"><span lang="EN-US">06</span>年<span lang="EN-US">5</span>月<span lang="EN-US">18</span>日</chsdate>、<chsdate wst="on" isrocdate="False" islunardate="False" day="18" month="6" year="2007"><span lang="EN-US">6</span>月<span lang="EN-US">18</span>日</chsdate>、<chsdate wst="on" isrocdate="False" islunardate="False" day="18" month="7" year="2007"><span lang="EN-US">7</span>月<span lang="EN-US">18</span>日</chsdate>起开始交付；写字楼于<span lang="EN-US">06</span>年<span lang="EN-US">4</span>月交付装修；<span lang="EN-US">******</span>～～～～大酒店于<chsdate wst="on" isrocdate="False" islunardate="False" day="28" month="8" year="2006"><span lang="EN-US">06</span>年<span lang="EN-US">8</span>月<span lang="EN-US">28</span>日</chsdate>起开始试营业，<span lang="EN-US">******</span>商业广场于<chsdate wst="on" isrocdate="False" islunardate="False" day="16" month="12" year="2006"><span lang="EN-US">06</span>年<span lang="EN-US">12</span>月<span lang="EN-US">16</span>日</chsdate>顺利开业。<span lang="EN-US"><p></p></span></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; LINE-HEIGHT: 150%; mso-char-indent-count: 2.0;"><span style="LINE-HEIGHT: 150%; FONT-FAMILY: 仿宋_GB2312; mso-bidi-font-size: 10.5pt;">项目总建筑面积<span lang="EN-US">26.13</span>万余平方米，</span><span style="LINE-HEIGHT: 150%; FONT-FAMILY: 仿宋_GB2312; mso-bidi-font-size: 10.5pt; mso-hansi-font-family: 宋体;">是目前<span lang="EN-US">******</span>在建的最大的单体建筑群。其中酒店建筑面积<span lang="EN-US">7.1</span>万平方米，<span lang="EN-US">******</span>商业广场内配备有一个<span lang="EN-US">1.9</span>万平方的～～大卖场、<span lang="EN-US">5</span>个放映厅的<span lang="EN-US">******</span>影院、数百家品牌专卖店、系列特色餐饮店、酒店式公寓、写字楼以及配套服务的银行等。工程项目结构复杂、工艺要求高，含建筑、结构、给排水、市政、消防、民防、智能化、景观、绿化、污水处理、装饰、空调通风、电气等多个专业工程。<span lang="EN-US"><p></p></span></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; LINE-HEIGHT: 150%; mso-char-indent-count: 2.0;"><span style="LINE-HEIGHT: 150%; FONT-FAMILY: 仿宋_GB2312; mso-bidi-font-size: 10.5pt; mso-hansi-font-family: 宋体;">参与本项目设计、勘查、监理、施工单位如下：<span lang="EN-US"><p></p></span></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21.1pt; LINE-HEIGHT: 150%; mso-char-indent-count: 2.0;"><b style="mso-bidi-font-weight: normal;"><span style="LINE-HEIGHT: 150%; FONT-FAMILY: 仿宋_GB2312; mso-bidi-font-size: 10.5pt;">设计单位：<span lang="EN-US"><p></p></span></span></b></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; LINE-HEIGHT: 150%; mso-char-indent-count: 2.0;"><span lang="EN-US" style="LINE-HEIGHT: 150%; FONT-FAMILY: 仿宋_GB2312; mso-bidi-font-size: 10.5pt;">1</span><span style="LINE-HEIGHT: 150%; FONT-FAMILY: 仿宋_GB2312; mso-bidi-font-size: 10.5pt;">、美国<span lang="EN-US">***<span style="mso-spacerun: yes;"> </span><span style="mso-spacerun: yes;"> </span><span style="mso-spacerun: yes;"> </span></span>规划设计<span lang="EN-US"><p></p></span></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; LINE-HEIGHT: 150%; mso-char-indent-count: 2.0;"><span lang="EN-US" style="LINE-HEIGHT: 150%; FONT-FAMILY: 仿宋_GB2312; mso-bidi-font-size: 10.5pt;">2</span><span style="LINE-HEIGHT: 150%; FONT-FAMILY: 仿宋_GB2312; mso-bidi-font-size: 10.5pt;">、美国<span lang="EN-US">****</span>设计公司<span lang="EN-US"><span style="mso-spacerun: yes;"> </span><span style="mso-spacerun: yes;"> </span></span>装饰规划设计<span lang="EN-US"><p></p></span></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; LINE-HEIGHT: 150%; mso-char-indent-count: 2.0;"><span lang="EN-US" style="LINE-HEIGHT: 150%; FONT-FAMILY: 仿宋_GB2312; mso-bidi-font-size: 10.5pt;">3</span><span style="LINE-HEIGHT: 150%; FONT-FAMILY: 仿宋_GB2312; mso-bidi-font-size: 10.5pt;">、*******有限公司<span lang="EN-US"><span style="mso-spacerun: yes;"> </span></span>景观设计 <span lang="EN-US"><p></p></span></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; LINE-HEIGHT: 150%; mso-char-indent-count: 2.0;"><span lang="EN-US" style="LINE-HEIGHT: 150%; FONT-FAMILY: 仿宋_GB2312; mso-bidi-font-size: 10.5pt;">4</span><span style="LINE-HEIGHT: 150%; FONT-FAMILY: 仿宋_GB2312; mso-bidi-font-size: 10.5pt;">、～～建筑设计研究院有限公司<span lang="EN-US"><span style="mso-spacerun: yes;"> </span></span>建筑安装设计<span lang="EN-US"><p></p></span></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; LINE-HEIGHT: 150%; mso-char-indent-count: 2.0;"><span lang="EN-US" style="LINE-HEIGHT: 150%; FONT-FAMILY: 仿宋_GB2312; mso-bidi-font-size: 10.5pt;">5</span><span style="LINE-HEIGHT: 150%; FONT-FAMILY: 仿宋_GB2312; mso-bidi-font-size: 10.5pt;">、**建筑装饰设计工程有限公司<span lang="EN-US"><span style="mso-spacerun: yes;"> </span></span>装饰设计<span lang="EN-US"><p></p></span></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; LINE-HEIGHT: 150%; mso-char-indent-count: 2.0;"><span lang="EN-US" style="LINE-HEIGHT: 150%; FONT-FAMILY: 仿宋_GB2312; mso-bidi-font-size: 10.5pt;">5</span><span style="LINE-HEIGHT: 150%; FONT-FAMILY: 仿宋_GB2312; mso-bidi-font-size: 10.5pt;">、～～**建筑设计有限公司<span lang="EN-US"><span style="mso-spacerun: yes;"> </span></span>装饰设计<span lang="EN-US"><p></p></span></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21.1pt; LINE-HEIGHT: 150%; mso-char-indent-count: 2.0;"><b style="mso-bidi-font-weight: normal;"><span style="LINE-HEIGHT: 150%; FONT-FAMILY: 仿宋_GB2312; mso-bidi-font-size: 10.5pt;">勘查单位：<span lang="EN-US"><p></p></span></span></b></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; LINE-HEIGHT: 150%; mso-char-indent-count: 2.0;"><span lang="EN-US" style="LINE-HEIGHT: 150%; FONT-FAMILY: 仿宋_GB2312; mso-bidi-font-size: 10.5pt;">1</span><span style="LINE-HEIGHT: 150%; FONT-FAMILY: 仿宋_GB2312; mso-bidi-font-size: 10.5pt;">、冶金工业部勘查研究总院～～分院<span lang="EN-US"><span style="mso-spacerun: yes;"> </span></span>地质勘查<span lang="EN-US"><p></p></span></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21.1pt; LINE-HEIGHT: 150%; mso-char-indent-count: 2.0;"><b style="mso-bidi-font-weight: normal;"><span style="LINE-HEIGHT: 150%; FONT-FAMILY: 仿宋_GB2312; mso-bidi-font-size: 10.5pt;">监理单位：<span lang="EN-US"><p></p></span></span></b></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; LINE-HEIGHT: 150%; mso-char-indent-count: 2.0;"><span lang="EN-US" style="LINE-HEIGHT: 150%; FONT-FAMILY: 仿宋_GB2312; mso-bidi-font-size: 10.5pt;">1</span><span style="LINE-HEIGHT: 150%; FONT-FAMILY: 仿宋_GB2312; mso-bidi-font-size: 10.5pt;">、～～**监理有限公司<span lang="EN-US"><span style="mso-spacerun: yes;"> </span></span>土建、安装监理<span lang="EN-US"><p></p></span></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; LINE-HEIGHT: 150%; mso-char-indent-count: 2.0;"><span lang="EN-US" style="LINE-HEIGHT: 150%; FONT-FAMILY: 仿宋_GB2312; mso-bidi-font-size: 10.5pt;">2</span><span style="LINE-HEIGHT: 150%; FONT-FAMILY: 仿宋_GB2312; mso-bidi-font-size: 10.5pt;">、～～**监理有限公司<span lang="EN-US"><span style="mso-spacerun: yes;"> </span></span>装饰监理<span lang="EN-US"><p></p></span></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21.1pt; LINE-HEIGHT: 150%; mso-char-indent-count: 2.0;"><b style="mso-bidi-font-weight: normal;"><span style="LINE-HEIGHT: 150%; FONT-FAMILY: 仿宋_GB2312; mso-bidi-font-size: 10.5pt;">施工单位：<span lang="EN-US"><p></p></span></span></b></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; LINE-HEIGHT: 150%; mso-char-indent-count: 2.0;"><span lang="EN-US" style="LINE-HEIGHT: 150%; FONT-FAMILY: 仿宋_GB2312; mso-bidi-font-size: 10.5pt;">1</span><span style="LINE-HEIGHT: 150%; FONT-FAMILY: 仿宋_GB2312; mso-bidi-font-size: 10.5pt;">、浙江******有限公司<span lang="EN-US"><span style="mso-spacerun: yes;"> </span></span>土建<span lang="EN-US"><p></p></span></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; LINE-HEIGHT: 150%; mso-char-indent-count: 2.0;"><span lang="EN-US" style="LINE-HEIGHT: 150%; FONT-FAMILY: 仿宋_GB2312; mso-bidi-font-size: 10.5pt;">2</span><span style="LINE-HEIGHT: 150%; FONT-FAMILY: 仿宋_GB2312; mso-bidi-font-size: 10.5pt;">、浙江省～～**集团有限公司<span lang="EN-US"><span style="mso-spacerun: yes;"> </span></span>安装<span lang="EN-US"><p></p></span></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; LINE-HEIGHT: 150%; mso-char-indent-count: 2.0;"><span lang="EN-US" style="LINE-HEIGHT: 150%; FONT-FAMILY: 仿宋_GB2312; mso-bidi-font-size: 10.5pt;">3</span><span style="LINE-HEIGHT: 150%; FONT-FAMILY: 仿宋_GB2312; mso-bidi-font-size: 10.5pt;">、～～**工程技术有限公司<span lang="EN-US"><span style="mso-spacerun: yes;"> </span></span>消防<span lang="EN-US"><p></p></span></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; LINE-HEIGHT: 150%; mso-char-indent-count: 2.0;"><span lang="EN-US" style="LINE-HEIGHT: 150%; FONT-FAMILY: 仿宋_GB2312; mso-bidi-font-size: 10.5pt;">4</span><span style="LINE-HEIGHT: 150%; FONT-FAMILY: 仿宋_GB2312; mso-bidi-font-size: 10.5pt;">、～～～～装饰公司<span lang="EN-US"><span style="mso-spacerun: yes;"> </span><span style="mso-spacerun: yes;"> </span></span>装饰<span lang="EN-US"><p></p></span></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; LINE-HEIGHT: 150%; mso-char-indent-count: 2.0;"><span lang="EN-US" style="LINE-HEIGHT: 150%; FONT-FAMILY: 仿宋_GB2312; mso-bidi-font-size: 10.5pt;">5</span><span style="LINE-HEIGHT: 150%; FONT-FAMILY: 仿宋_GB2312; mso-bidi-font-size: 10.5pt;">、～～**园林有限公司<span lang="EN-US"><span style="mso-spacerun: yes;"> </span></span>景观<span lang="EN-US"><p></p></span></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; LINE-HEIGHT: 150%; mso-char-indent-count: 2.0;"><span lang="EN-US" style="LINE-HEIGHT: 150%; FONT-FAMILY: 仿宋_GB2312; mso-bidi-font-size: 10.5pt;">6</span><span style="LINE-HEIGHT: 150%; FONT-FAMILY: 仿宋_GB2312; mso-bidi-font-size: 10.5pt;">、～～**信息发展有限公司<span lang="EN-US"><span style="mso-spacerun: yes;"> </span></span>商业裙房弱电<span lang="EN-US"><p></p></span></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; LINE-HEIGHT: 150%; mso-char-indent-count: 2.0;"><span lang="EN-US" style="LINE-HEIGHT: 150%; FONT-FAMILY: 仿宋_GB2312; mso-bidi-font-size: 10.5pt;">7</span><span style="LINE-HEIGHT: 150%; FONT-FAMILY: 仿宋_GB2312; mso-bidi-font-size: 10.5pt;">、～～**电子有限公司<span lang="EN-US"><span style="mso-spacerun: yes;"> </span>BA</span>控制<span lang="EN-US"><p></p></span></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; LINE-HEIGHT: 150%; mso-char-indent-count: 2.0;"><span style="LINE-HEIGHT: 150%; FONT-FAMILY: 仿宋_GB2312; mso-bidi-font-size: 10.5pt;">……<span lang="EN-US"><p></p></span></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; LINE-HEIGHT: 150%; mso-char-indent-count: 2.0;"><span style="LINE-HEIGHT: 150%; FONT-FAMILY: 仿宋_GB2312; mso-bidi-font-size: 10.5pt;">整个<span lang="EN-US">******</span>项目涉及到的设计、施工、监理、设备、材料等相关单位、厂家达到了<span lang="EN-US">****</span>家。<span lang="EN-US"><p></p></span></span></p> <p class="MsoNormal" align="center" style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 150%; TEXT-ALIGN: center;"><b style="mso-bidi-font-weight: normal;"><span style="FONT-SIZE: 16pt; LINE-HEIGHT: 150%; FONT-FAMILY: 仿宋_GB2312;">项目建设回顾<span lang="EN-US"><p></p></span></span></b></p><p class="MsoNormal" align="center" style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 150%; TEXT-ALIGN: center;"><b style="mso-bidi-font-weight: normal;"><span lang="EN-US" style="FONT-SIZE: 9pt; LINE-HEIGHT: 150%; FONT-FAMILY: 仿宋_GB2312;"><p> </p></span></b></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; LINE-HEIGHT: 150%; mso-char-indent-count: 2.0;"><span lang="EN-US" style="LINE-HEIGHT: 150%; FONT-FAMILY: 仿宋_GB2312; mso-bidi-font-size: 10.5pt;">******</span><span style="LINE-HEIGHT: 150%; FONT-FAMILY: 仿宋_GB2312; mso-bidi-font-size: 10.5pt;">建设自<span lang="EN-US">2004</span>年春奠基至<span lang="EN-US">2006</span>年<span lang="EN-US">8</span>月竣工完成，在三年多的时间里，住宅、单身公寓、写字楼、酒店、商业广场等相继交付使用，工程进度主要节点如下：<span lang="EN-US"><p></p></span></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; LINE-HEIGHT: 150%; mso-char-indent-count: 2.0;"><span lang="EN-US" style="LINE-HEIGHT: 150%; FONT-FAMILY: 仿宋_GB2312; mso-bidi-font-size: 10.5pt;">1</span><span style="LINE-HEIGHT: 150%; FONT-FAMILY: 仿宋_GB2312; mso-bidi-font-size: 10.5pt;">、住宅楼：住宅<span lang="EN-US">1#-3#</span>楼于<span lang="EN-US">2005</span>年<span lang="EN-US">7</span>月完成全部初装修，<span lang="EN-US">11</span>月完成大堂、物业用房装饰施工，并组织物业验收、整改，<span lang="EN-US">12</span>月底具备交付条件，<span lang="EN-US"> 06</span>年元月<span lang="EN-US">18</span>日正式交房。<span lang="EN-US"><p></p></span></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; LINE-HEIGHT: 150%; mso-char-indent-count: 2.0;"><span lang="EN-US" style="LINE-HEIGHT: 150%; FONT-FAMILY: 仿宋_GB2312; mso-bidi-font-size: 10.5pt;">2</span><span style="LINE-HEIGHT: 150%; FONT-FAMILY: 仿宋_GB2312; mso-bidi-font-size: 10.5pt;">、单身公寓、写字楼：写字楼及单身公寓<span lang="EN-US">B</span>、<span lang="EN-US">C</span>、<span lang="EN-US">D#</span>楼于<span lang="EN-US">05</span>年<span lang="EN-US">3</span>月完成结构封顶，<span lang="EN-US"> 10</span>月开始组织精装修施工。<span lang="EN-US">06</span>年<span lang="EN-US">3</span>月中旬完成单身公寓精装修施工，并于<chsdate wst="on" isrocdate="False" islunardate="False" day="31" month="3" year="2007"><span lang="EN-US">3</span>月<span lang="EN-US">31</span>日</chsdate>通过质监验收，<span lang="EN-US">4</span>月中旬通过消防验收，于<chsdate wst="on" isrocdate="False" islunardate="False" day="18" month="5" year="2006"><span lang="EN-US">06</span>年<span lang="EN-US">5</span>月<span lang="EN-US">18</span>日</chsdate>、<chsdate wst="on" isrocdate="False" islunardate="False" day="18" month="6" year="2006"><span lang="EN-US">6</span>月<span lang="EN-US">18</span>日</chsdate>、<chsdate wst="on" isrocdate="False" islunardate="False" day="18" month="7" year="2007"><span lang="EN-US">7</span>月<span lang="EN-US">18</span>日</chsdate>顺利交房。<chsdate wst="on" isrocdate="False" islunardate="False" day="31" month="3" year="2006"><span lang="EN-US">06</span>年<span lang="EN-US">3</span>月<span lang="EN-US">31</span>日</chsdate>完成了办公<span lang="EN-US">A</span>楼的质监验收，<span lang="EN-US">06</span>年<span lang="EN-US">4</span>月底完成消防验收，于<span lang="EN-US">06</span>年<span lang="EN-US">5</span>月初交付装修施工，并顺利交付。<span lang="EN-US"><p></p></span></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; LINE-HEIGHT: 150%; mso-char-indent-count: 2.0;"><span lang="EN-US" style="LINE-HEIGHT: 150%; FONT-FAMILY: 仿宋_GB2312; mso-bidi-font-size: 10.5pt;">3</span><span style="LINE-HEIGHT: 150%; FONT-FAMILY: 仿宋_GB2312; mso-bidi-font-size: 10.5pt;">、商业裙房：～～区域于<span lang="EN-US">05</span>年<span lang="EN-US">5</span>月完成全部土建施工，<span lang="EN-US">7</span>月完成区质监站预验收，<span lang="EN-US">9</span>月底按期移交～～进行精装修，<chsdate wst="on" isrocdate="False" islunardate="False" day="15" month="12" year="2005"><span lang="EN-US">05</span>年<span lang="EN-US">12</span>月<span lang="EN-US">15</span>日</chsdate>～～开业。商业裙房屋面于<span lang="EN-US">05</span>年<span lang="EN-US">3</span>月结构封顶，<span lang="EN-US">12</span>月基本完成土建施工，于<chsdate wst="on" isrocdate="False" islunardate="False" day="31" month="3" year="2006"><span lang="EN-US">06</span>年<span lang="EN-US">3</span>月<span lang="EN-US">31</span>日</chsdate>通过质监验收，<chsdate wst="on" isrocdate="False" islunardate="False" day="14" month="4" year="2007"><span lang="EN-US">4</span>月<span lang="EN-US">14</span>日</chsdate>通过了消防验收，并逐步移交商家进行装修，于<chsdate wst="on" isrocdate="False" islunardate="False" day="15" month="12" year="2007"><span lang="EN-US">12</span>月<span lang="EN-US">15</span>日</chsdate>完成工程改造及公共区域、自营区装修，<chsdate wst="on" isrocdate="False" islunardate="False" day="16" month="12" year="2007"><span lang="EN-US">12</span>月<span lang="EN-US">16</span>日</chsdate>商业广场正式开业。<span lang="EN-US"><p></p></span></span></p><span lang="EN-US" style="FONT-SIZE: 10.5pt; FONT-FAMILY: 仿宋_GB2312; mso-font-kerning: 1.0pt; mso-hansi-font-family: ''; mso-bidi-font-family: ''; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">4</span><span style="FONT-SIZE: 10.5pt; FONT-FAMILY: 仿宋_GB2312; mso-font-kerning: 1.0pt; mso-hansi-font-family: ''; mso-bidi-font-family: ''; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">、酒店：<span lang="EN-US">2005</span>年<span lang="EN-US">9</span>月完成客房样板房施工，<span lang="EN-US">10</span>月完成<span lang="EN-US">28</span>层主楼结构封顶，至<span lang="EN-US">12</span>月基本完成土建作业。于<chsdate wst="on" isrocdate="False" islunardate="False" day="21" month="8" year="2006"><span lang="EN-US">2006</span>年<span lang="EN-US">8</span>月<span lang="EN-US">21</span>日</chsdate>前完成消防、质监等多项验收，<chsdate wst="on" isrocdate="False" islunardate="False" day="28" month="8" year="2007"><span lang="EN-US">8</span>月<span lang="EN-US">28</span>日</chsdate>顺利交付营业。</span> <p class="MsoNormal" align="center" style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 150%; TEXT-ALIGN: center;"><b style="mso-bidi-font-weight: normal;"><span style="FONT-SIZE: 16pt; COLOR: blue; LINE-HEIGHT: 150%; FONT-FAMILY: 仿宋_GB2312;">项目开发的经济可行性指标分析<span lang="EN-US"><p></p></span></span></b></p><span style="FONT-SIZE: 10.5pt; COLOR: blue; FONT-FAMILY: 仿宋_GB2312; mso-hansi-font-family: ''; mso-bidi-font-family: ''; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA; mso-font-kerning: 1.0pt;">地中海项目经济可行性指标分析：截至目前，项目总收入<span lang="EN-US">***</span>万元，总开发成本<span lang="EN-US">***</span>万元（含酒店项目开发成本<span lang="EN-US">***</span>万元，裙房工程开发成本<span lang="EN-US">***</span>万元，地下车库开发成本<span lang="EN-US">***</span>万元），主营业务税金及附加<span lang="EN-US">***</span>万元，费用<span lang="EN-US">***</span>万元，所得税支出<span lang="EN-US">***</span>万元，营业外收支净额***万元。利润总额<span lang="EN-US">***</span>元，净利润为<span lang="EN-US">***</span>万元。项目投资回报率为<span lang="EN-US">7***</span></span><span style="FONT-SIZE: 10.5pt; COLOR: blue; FONT-FAMILY: 仿宋_GB2312; mso-hansi-font-family: ''; mso-bidi-font-family: ''; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA; mso-font-kerning: 1.0pt;">（具体见下表，略）。</span> <p class="MsoNormal" align="center" style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 150%; TEXT-ALIGN: center;"><b style="mso-bidi-font-weight: normal;"><span style="FONT-SIZE: 16pt; LINE-HEIGHT: 150%; FONT-FAMILY: 仿宋_GB2312;">项目开发建设中的经验教训<span lang="EN-US"><p></p></span></span></b></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 20.65pt; LINE-HEIGHT: 150%; mso-char-indent-count: 1.47;"><b style="mso-bidi-font-weight: normal;"><span style="FONT-SIZE: 14pt; LINE-HEIGHT: 150%; FONT-FAMILY: 仿宋_GB2312;">一、营销推广<span lang="EN-US"><p></p></span></span></b></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; LINE-HEIGHT: 150%;"><span style="LINE-HEIGHT: 150%; FONT-FAMILY: 仿宋_GB2312; mso-bidi-font-size: 10.5pt;">（一）市场分析<span lang="EN-US"><p></p></span></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; LINE-HEIGHT: 150%;"><span lang="EN-US" style="LINE-HEIGHT: 150%; FONT-FAMILY: 仿宋_GB2312; mso-bidi-font-size: 10.5pt;">2003</span><span style="LINE-HEIGHT: 150%; FONT-FAMILY: 仿宋_GB2312; mso-bidi-font-size: 10.5pt;">年度<span lang="EN-US">******</span>公开出让土地<span lang="EN-US">27</span>幅，土地面积总量高达<span lang="EN-US">352.93</span>万平方米，<span lang="EN-US">******</span>新城住宅用地供应量竟然占到全市的<span lang="EN-US">23.74</span>％。从<span lang="EN-US">04</span>年<span lang="EN-US">9</span>月至<span lang="EN-US">05</span>年<span lang="EN-US">3</span>月，新城价格在短短半年间上升了<span lang="EN-US">1300</span>元<span lang="EN-US">/</span></span><span style="LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体; mso-bidi-font-size: 10.5pt; mso-ascii-font-family: 仿宋_GB2312;">㎡</span><span style="LINE-HEIGHT: 150%; FONT-FAMILY: 仿宋_GB2312; mso-hansi-font-family: 宋体; mso-bidi-font-family: 宋体; mso-bidi-font-size: 10.5pt;">。价格的上涨一方面是由于楼盘品质的提高以及<span lang="EN-US">******</span>新城品牌的确立，另一方面新城楼盘一直受到投资市场的追捧，实际上居住的买家并不多。针对这种情况，公司从市场供给、客源构成、购房目的、购房需求、目标客户的购房年龄层次等方面进行了详细的调查和分析。<span lang="EN-US"><p></p></span></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; LINE-HEIGHT: 150%;"><b style="mso-bidi-font-weight: normal;"><span style="LINE-HEIGHT: 150%; FONT-FAMILY: 仿宋_GB2312; mso-hansi-font-family: 宋体; mso-bidi-font-family: 宋体; mso-bidi-font-size: 10.5pt;">【经验】：在房源销售前踏实做好市场分析工作，准确把握房产品的定位、销售定价、销售策略、销售方式等，有利于促进房源的去化工作。</span></b><b style="mso-bidi-font-weight: normal;"><span style="LINE-HEIGHT: 150%; FONT-FAMILY: 仿宋_GB2312; mso-bidi-font-size: 10.5pt;">要依靠大量的市场调研资料，分析所在地块的周边环境、房地产开发状况、各类房地产用途的开发量、市场接受程度等。对区域内各种类型的个案进行分析、归纳，尽量避开激烈竞争，找出市场盲点。在地中海项目运作中，针对前期市场分析的结果，我们及时调整策略，采取有针对性的措施，实现了地中海住宅、单身公寓的火爆销售。在调查中，我们发现不管是二手房，还是一手房，～～的房源都比周边楼盘好卖，且价位上高出一个档次，这表明，准确的市场分析是<span lang="EN-US">******</span>旺销的重要因素。</span></b><b style="mso-bidi-font-weight: normal;"><span lang="EN-US" style="LINE-HEIGHT: 150%; FONT-FAMILY: 仿宋_GB2312; mso-hansi-font-family: 宋体; mso-bidi-font-family: 宋体; mso-bidi-font-size: 10.5pt;"><p></p></span></b></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; LINE-HEIGHT: 150%;"><span style="LINE-HEIGHT: 150%; FONT-FAMILY: 仿宋_GB2312; mso-hansi-font-family: 宋体; mso-bidi-font-family: 宋体; mso-bidi-font-size: 10.5pt;">（二）推广策略<span lang="EN-US"><p></p></span></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; LINE-HEIGHT: 150%;"><span style="LINE-HEIGHT: 150%; FONT-FAMILY: 仿宋_GB2312; mso-hansi-font-family: 宋体; mso-bidi-font-family: 宋体; mso-bidi-font-size: 10.5pt;">公司最先入市的是面积在<span lang="EN-US">180</span>－<span lang="EN-US">190</span>平方米的高层酒店式公寓，从设计及实用性方面考虑，<span lang="EN-US">******</span>项目在区域内并不占任何优势。一方面是因为面积太大，另一方面是房型很不规则，得房率低。当时仅<span lang="EN-US">******</span>新区在<span lang="EN-US">04</span>年<span lang="EN-US">10</span>月至<span lang="EN-US">11</span>月开盘的楼盘就有<span lang="EN-US">23</span>个，且均价在<span lang="EN-US">5300</span>元<span lang="EN-US">/</span>平方米左右。而产业公司要求达到<span lang="EN-US">5800</span>元<span lang="EN-US">/</span>平方米，后经过讨论决定从拉大低楼层与高楼层的价差入手，以八层为界，八层以下保持与周边楼盘均价相同，先去化低楼层的房源，八层以上的均价上调到<span lang="EN-US">6500</span>元<span lang="EN-US">/</span>平方米以上，总均价达到了<span lang="EN-US">6020</span>元<span lang="EN-US">/</span>平方米。实际证明我们的定价策略是正确的，开盘当天低楼层就去化<span lang="EN-US">80</span>％以上，为促进高楼层的去化速度，开盘第二天又将低楼层价格虚调了价格，开盘一个月酒店式公寓销售率就超过了<span lang="EN-US">80</span>％。<span lang="EN-US"><p></p></span></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; LINE-HEIGHT: 150%;"><span style="LINE-HEIGHT: 150%; FONT-FAMILY: 仿宋_GB2312; mso-hansi-font-family: 宋体; mso-bidi-font-family: 宋体; mso-bidi-font-size: 10.5pt;">单身公寓的调价方面，开盘前两天通过业务人员回访客户情况，参考准客户量与房源比例制定最低销售价格（当时最低销售均价为<span lang="EN-US">7200</span>元<span lang="EN-US">/</span>平方米）后，根据回访客户购房喜好（购买楼层及购房房型朝向）来制定楼层差价及房型朝向的价差，准备了六份不同均价及房型南北价差的价目表，以便根据开盘前的排队人数来确定使用哪份价目表最合适。结果，购房客户在开盘前一天就开始排队，有的甚至出钱雇人排队，因担心客户承受不了预定的最高均价（<span lang="EN-US">7800</span>元<span lang="EN-US">/</span>平方米，南北价差<span lang="EN-US">1200</span>元<span lang="EN-US">/</span>平方米，此价格相当于～～地区的楼盘均价），刚开盘时使用的是均价为<span lang="EN-US">7600</span>元<span lang="EN-US">/</span>平方米的价目表，后来根据一个多小时的销售情况，购房客户被现场氛围感染，没有过多关注销售单价，而是看总价是否能够承受，因此，决定更换价目表，将价格上调到<span lang="EN-US">7800</span>元<span lang="EN-US">/</span>平方米进行销售。<span lang="EN-US"><p></p></span></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; LINE-HEIGHT: 150%;"><b style="mso-bidi-font-weight: normal;"><span style="LINE-HEIGHT: 150%; FONT-FAMILY: 仿宋_GB2312; mso-hansi-font-family: 宋体; mso-bidi-font-family: 宋体; mso-bidi-font-size: 10.5pt;">【亮点】<span lang="EN-US">1</span>、营销定位的成功。酒店式公寓抓住温州投资客及<span lang="EN-US">******</span>当地投资与自住客户，广告宣传点为“<span lang="EN-US">******</span>唯一双景观大面积稀缺房”，并且商业配套齐全，克服了产品本身的不足，</span></b><b style="mso-bidi-font-weight: normal;"><span style="LINE-HEIGHT: 150%; FONT-FAMILY: 仿宋_GB2312; mso-bidi-font-size: 10.5pt;">根据周边项目的价格行情，科学、合理地规划和制定出项目自身的能被市场和目标客源所能接受的心理价格。<span lang="EN-US"><p></p></span></span></b></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; LINE-HEIGHT: 150%;"><b style="mso-bidi-font-weight: normal;"><span lang="EN-US" style="LINE-HEIGHT: 150%; FONT-FAMILY: 仿宋_GB2312; mso-hansi-font-family: 宋体; mso-bidi-font-family: 宋体; mso-bidi-font-size: 10.5pt;">2</span></b><b style="mso-bidi-font-weight: normal;"><span style="LINE-HEIGHT: 150%; FONT-FAMILY: 仿宋_GB2312; mso-hansi-font-family: 宋体; mso-bidi-font-family: 宋体; mso-bidi-font-size: 10.5pt;">、推广方式的针对性。在推广上针对单身公寓总价低、区位条件好、户型有特色、投资回报率高的特点，除了通过～～品牌在<span lang="EN-US">******</span>本地的影响传播外，增加了市区和温州地区的推广，实现了目标客源地的多元化。<span lang="EN-US"><p></p></span></span></b></p><b style="mso-bidi-font-weight: normal;"><span lang="EN-US" style="FONT-SIZE: 10.5pt; FONT-FAMILY: 仿宋_GB2312; mso-hansi-font-family: 宋体; mso-bidi-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA; mso-font-kerning: 1.0pt;">3</span><span style="FONT-SIZE: 10.5pt; FONT-FAMILY: 仿宋_GB2312; mso-hansi-font-family: 宋体; mso-bidi-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA; mso-font-kerning: 1.0pt;">、价格策略的有效性。充分掌握客户的购买力和心理投入预期，利用客户买涨不买跌的心理，虚拟价格，以此拉开差价，促进销售。</span></b> <p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; LINE-HEIGHT: 150%;"><span style="LINE-HEIGHT: 150%; FONT-FAMILY: 仿宋_GB2312; mso-hansi-font-family: 宋体; mso-bidi-font-family: 宋体; mso-bidi-font-size: 10.5pt;">（三）销售管理<span lang="EN-US"><p></p></span></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; LINE-HEIGHT: 150%;"><span lang="EN-US" style="LINE-HEIGHT: 150%; FONT-FAMILY: 仿宋_GB2312; mso-hansi-font-family: 宋体; mso-bidi-font-family: 宋体; mso-bidi-font-size: 10.5pt;">1</span><span style="LINE-HEIGHT: 150%; FONT-FAMILY: 仿宋_GB2312; mso-hansi-font-family: 宋体; mso-bidi-font-family: 宋体; mso-bidi-font-size: 10.5pt;">、单身公寓<span lang="EN-US">5</span>＃楼开盘出现关系户更名失控的情况。当时虽然制定了详细的销售操作流程，但没有很好地落实，致使合作单位（市南电力房产）严重不满，对～～品牌和信誉产生了一定影响。<span lang="EN-US">6</span>＃楼未公开对外销售，且不准通知客户，而是让关系户先预定，导致<span lang="EN-US">6</span>＃楼剩余<span lang="EN-US">20</span>套房源没有售出。<span lang="EN-US"><p></p></span></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; LINE-HEIGHT: 150%;"><b style="mso-bidi-font-weight: normal;"><span style="LINE-HEIGHT: 150%; FONT-FAMILY: 仿宋_GB2312; mso-hansi-font-family: 宋体; mso-bidi-font-family: 宋体; mso-bidi-font-size: 10.5pt;">【建议】：以后开盘时各部门关系户必须报总经理批准，关系户更名也必须严格按照公司既定的工作流程进行审批，不能只是口头通报。不管是关系户，还是一般客户，都应当一视同仁，且一般关系户都是钉子户，给交房及后期的管理带来困难。</span></b><span lang="EN-US" style="LINE-HEIGHT: 150%; FONT-FAMILY: 仿宋_GB2312; mso-hansi-font-family: 宋体; mso-bidi-font-family: 宋体; mso-bidi-font-size: 10.5pt;"><p></p></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; LINE-HEIGHT: 150%;"><span lang="EN-US" style="LINE-HEIGHT: 150%; FONT-FAMILY: 仿宋_GB2312; mso-hansi-font-family: 宋体; mso-bidi-font-family: 宋体; mso-bidi-font-size: 10.5pt;">2</span><span style="LINE-HEIGHT: 150%; FONT-FAMILY: 仿宋_GB2312; mso-hansi-font-family: 宋体; mso-bidi-font-family: 宋体; mso-bidi-font-size: 10.5pt;">、单身公寓部分房源在房型更改后未能及时在销售合同中予以反映和调整，影响后期的工程改造和交房工作，导致成本上升。如单身公寓<span lang="EN-US">6</span>＃楼墨线图问题，因前期工作的疏忽，导致了工程后期的大量改造，增加了额外的成本支出。<span lang="EN-US"><p></p></span></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; LINE-HEIGHT: 150%;"><b style="mso-bidi-font-weight: normal;"><span style="LINE-HEIGHT: 150%; FONT-FAMILY: 仿宋_GB2312; mso-hansi-font-family: 宋体; mso-bidi-font-family: 宋体; mso-bidi-font-size: 10.5pt;">【建议】：（<span lang="EN-US">1</span>）销售、工程、招商等部门要加强沟通，对于图纸设计、深化、变更所引起的合同附件调整要及时做出反映，并采取相应措施。</span></b><b style="mso-bidi-font-weight: normal;"><span style="LINE-HEIGHT: 150%; FONT-FAMILY: 仿宋_GB2312; mso-bidi-font-size: 10.5pt;">对销售阶段的销售合同内容及相关附件资料应由各相关专业部门共同评审后确定。</span></b><b style="mso-bidi-font-weight: normal;"><span style="LINE-HEIGHT: 150%; FONT-FAMILY: 仿宋_GB2312; mso-hansi-font-family: 宋体; mso-bidi-font-family: 宋体; mso-bidi-font-size: 10.5pt;">（<span lang="EN-US">2</span>）</span></b><b style="mso-bidi-font-weight: normal;"><span style="LINE-HEIGHT: 150%; FONT-FAMILY: 仿宋_GB2312; mso-bidi-font-size: 10.5pt;">要加强销售合同附图与现场施工图纸的核对，防止因合同附图与施工现场发生偏差而引起客户投诉或纠纷。销售人员还要加强与客户的沟通，努力建立起互信关系，一旦发现问题，要及时与客户进行沟通，努力将可能存在的纠纷在发生前化解。</span></b><b style="mso-bidi-font-weight: normal;"><span lang="EN-US" style="LINE-HEIGHT: 150%; FONT-FAMILY: 仿宋_GB2312; mso-hansi-font-family: 宋体; mso-bidi-font-family: 宋体; mso-bidi-font-size: 10.5pt;"><p></p></span></b></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; LINE-HEIGHT: 150%;"><b style="mso-bidi-font-weight: normal;"><span style="FONT-SIZE: 14pt; LINE-HEIGHT: 150%; FONT-FAMILY: 仿宋_GB2312; mso-hansi-font-family: 宋体; mso-bidi-font-family: 宋体;">二、招商运营<span lang="EN-US"><p></p></span></span></b></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; LINE-HEIGHT: 150%;"><span lang="EN-US" style="LINE-HEIGHT: 150%; FONT-FAMILY: 仿宋_GB2312; mso-hansi-font-family: 宋体; mso-bidi-font-family: 宋体; mso-bidi-font-size: 10.5pt;">1</span><span style="LINE-HEIGHT: 150%; FONT-FAMILY: 仿宋_GB2312; mso-hansi-font-family: 宋体; mso-bidi-font-family: 宋体; mso-bidi-font-size: 10.5pt;">、招商管理<span lang="EN-US"><p></p></span></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; LINE-HEIGHT: 150%;"><span style="LINE-HEIGHT: 150%; FONT-FAMILY: 仿宋_GB2312; mso-hansi-font-family: 宋体; mso-bidi-font-family: 宋体; mso-bidi-font-size: 10.5pt;">在前期招商过程中，由于对整体招商工作不熟悉，相关的一些工作经验也较缺乏，因此公司引入新加坡超群管理公司（<span lang="EN-US">SRE</span>）作为地中海项目的招商运营顾问，但在与<span lang="EN-US">SRE</span>合作的过程中，我们发现存在以下问题：<span lang="EN-US"><p></p></span></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; LINE-HEIGHT: 150%;"><span style="LINE-HEIGHT: 150%; FONT-FAMILY: 仿宋_GB2312; mso-hansi-font-family: 宋体; mso-bidi-font-family: 宋体; mso-bidi-font-size: 10.5pt;">（<span lang="EN-US">1</span>）合同约定的双方所承担的责任、义务、费用结算等方面不明确；<span lang="EN-US"><p></p></span></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; LINE-HEIGHT: 150%;"><span style="LINE-HEIGHT: 150%; FONT-FAMILY: 仿宋_GB2312; mso-hansi-font-family: 宋体; mso-bidi-font-family: 宋体; mso-bidi-font-size: 10.5pt;">（<span lang="EN-US">2</span>）对招商顾问的管理、监督不够；<span lang="EN-US"><p></p></span></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; LINE-HEIGHT: 150%;"><span style="LINE-HEIGHT: 150%; FONT-FAMILY: 仿宋_GB2312; mso-hansi-font-family: 宋体; mso-bidi-font-family: 宋体; mso-bidi-font-size: 10.5pt;">（<span lang="EN-US">3</span>）在双方的招商协作、客户选择等方面配合出现问题，导致我们对引进客户的真实想法、进驻时间控制等出现偏差，最终影响到整体招商的目标达成。<span lang="EN-US"><p></p></span></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; LINE-HEIGHT: 150%;"><span style="LINE-HEIGHT: 150%; FONT-FAMILY: 仿宋_GB2312; mso-hansi-font-family: 宋体; mso-bidi-font-family: 宋体; mso-bidi-font-size: 10.5pt;">在商家引进管理上，因急于填补招商空白，对商家提出的工程改造问题设想不周，对于进场前的工程改造控制方面仍存在经验上的欠缺，导致后期的商家进驻控制困难。为防范以后类似情况的发生，建议在满足商家提出的工程改造之前，先要求商家垫付工程改造费用，待商家进场营业后再返还。或者，与商家签定相关的补充协议，约定双方在工程改造发生过程中的责任和义务，以便商家违约时可追回相应的款项，从而减少不可预见的损失。<span lang="EN-US"><p></p></span></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 21pt; LINE-HEIGHT: 150%;"><span lang="EN-US" style="LINE-HEIGHT: 150%; FONT-FAMILY: 仿宋_GB2312; mso-hansi-font-family: 宋体; mso-bidi-font-family: 宋体; mso-bidi-font-size: 10.5pt;">2</span><span style="LINE-HEIGHT: 150%; FONT-FAMILY: 仿宋_GB2312; mso-hansi-font-family: 宋体; mso-bidi-font-family: 宋体; mso-bidi-font-size: 10.5pt;">、招商心态<span lang="EN-US"><p></p></span></span></p><span style="FONT-SIZE: 10.5pt; FONT-FAMILY: 仿宋_GB2312; mso-hansi-font-family: ''; mso-bidi-font-family: ''; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA; mso-font-kerning: 1.0pt;">在对前期投资回报上过于乐观。由于项目处于新城区，周边人群入住率较低，在这种环境中，我们对广场的定位过于乐观。而<span lang="EN-US">SRE</span>管理公司在制定招商策略和评估报告上，也过于乐观，直接导致广场招商的困难。而且这是我们的第一个商业项目，商业资源相对较为缺乏，与各个品牌间的合作基本上没有。在这种情况下，我们坚持高租金的策略，直接导致许多品牌认为风险过大而拒绝进驻，也导致后来我们的招商进入恶性循环，租金一降再降，并提供扣点到装修，使我们的招商一直处于被动地位，这同样让商家认为我们项目的信心不足，反而更让商家止步不前。</span> <p>非常好的东西，希望能看到一个完整的版本。</p> 不是很精辟,细部在完善一下就好了. 写的很好，值得借鉴
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