企业更需要灵魂
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 28pt; mso-char-indent-count: 2.0; mso-char-indent-size: 14.0pt"><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: ; mso-bidi-font-size: 12.0pt" Roman?? New ?Times mso-hansi-font-family: Roman?; Times><STRONG><SPAN style="FONT-SIZE: 14pt">一个企业没有灵魂是不行的。</SPAN></STRONG></SPAN></P><P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 28pt; mso-char-indent-count: 2.0; mso-char-indent-size: 14.0pt"><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: ; mso-bidi-font-size: 12.0pt" Roman?? New ?Times mso-hansi-font-family: Roman?; Times><STRONG><SPAN style="FONT-SIZE: 14pt"></SPAN></STRONG></SPAN> </P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 28pt; mso-char-indent-count: 2.0; mso-char-indent-size: 14.0pt"><STRONG><SPAN style="FONT-SIZE: 14pt"><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: ; mso-bidi-font-size: 12.0pt" Roman?? New ?Times mso-hansi-font-family: Roman?; Times></SPAN><SPAN lang=EN-US style="FONT-SIZE: 14pt; mso-bidi-font-size: 12.0pt"><?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" /><o:p></o:p></SPAN></SPAN></STRONG> </P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 28pt; mso-char-indent-count: 2.0; mso-char-indent-size: 14.0pt"><STRONG><SPAN style="FONT-SIZE: 14pt"><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: ; mso-bidi-font-size: 12.0pt" Roman?? New ?Times mso-hansi-font-family: Roman?; Times>眼下大部分企业都在大谈管理、营销、产品、传播、执行力等，但却有很多忽视了根本的问题，就是企业灵魂，没有灵魂的组织体系是不持续的，只能一时一城之得，不易长久发展。</SPAN><SPAN lang=EN-US style="FONT-SIZE: 14pt; mso-bidi-font-size: 12.0pt"><o:p></o:p></SPAN></SPAN></STRONG></P>
<P class=MsoBodyTextIndent style="MARGIN: 0cm 0cm 0pt"><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: " Roman?? New ?Times mso-hansi-font-family: Roman?; Times><STRONG><SPAN style="FONT-SIZE: 14pt"> </SPAN></STRONG></SPAN></P>
<P class=MsoBodyTextIndent style="MARGIN: 0cm 0cm 0pt"><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: " Roman?? New ?Times mso-hansi-font-family: Roman?; Times><STRONG><SPAN style="FONT-SIZE: 14pt"> 我们不能就事论事的谈营销、谈产品研发、谈管理，而应以灵魂为主线，这样就做的很轻松。不然，我们企业的所有行为都是各自为政，是分散的，也能取得发展，但很辛苦，结果是形成个资源大仓库，而不是“聚”、“集”、“谷”、“拢”的作用。</SPAN></STRONG></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 28pt; mso-char-indent-count: 2.0; mso-char-indent-size: 14.0pt"><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: ; mso-bidi-font-size: 12.0pt" Roman?? New ?Times mso-hansi-font-family: Roman?; Times><STRONG><SPAN style="FONT-SIZE: 14pt"></SPAN></STRONG></SPAN> </P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 28pt; mso-char-indent-count: 2.0; mso-char-indent-size: 14.0pt"><STRONG><SPAN style="FONT-SIZE: 14pt"><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: ; mso-bidi-font-size: 12.0pt" Roman?? New ?Times mso-hansi-font-family: Roman?; Times>灵魂是企业的宪法，有了他，其余事情就轻松了。海尔只谈真诚，前几天跟张首席谈话时他的最新观点是真诚产生价值。沃尔沃只谈安全，他的所有行为都围绕了这二字来做，所以这二家企业所有岗位就很轻松了，也都围绕了一个中心的行为持续下来，自然有品牌凸现了，这是工作聚焦的结果。</SPAN><SPAN lang=EN-US style="FONT-SIZE: 14pt; mso-bidi-font-size: 12.0pt"><o:p></o:p></SPAN></SPAN></STRONG></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 28pt; mso-char-indent-count: 2.0; mso-char-indent-size: 14.0pt"><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: ; mso-bidi-font-size: 12.0pt" Roman?? New ?Times mso-hansi-font-family: Roman?; Times><STRONG><SPAN style="FONT-SIZE: 14pt"></SPAN></STRONG></SPAN> </P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 28pt; mso-char-indent-count: 2.0; mso-char-indent-size: 14.0pt"><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: ; mso-bidi-font-size: 12.0pt" Roman?? New ?Times mso-hansi-font-family: Roman?; Times><STRONG><SPAN style="FONT-SIZE: 14pt">寻根找魂，是中国目前很多中大企业要解决的问题。
<P></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 28pt; mso-char-indent-count: 2.0; mso-char-indent-size: 14.0pt"><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: ; mso-bidi-font-size: 12.0pt" Roman?? New ?Times mso-hansi-font-family: Roman?; Times><STRONG><SPAN style="FONT-SIZE: 14pt">一个企业没有灵魂是不行的。</SPAN></STRONG></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 28pt; mso-char-indent-count: 2.0; mso-char-indent-size: 14.0pt"><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: ; mso-bidi-font-size: 12.0pt" Roman?? New ?Times mso-hansi-font-family: Roman?; Times><STRONG><SPAN style="FONT-SIZE: 14pt"></SPAN></STRONG></SPAN> </P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 28pt; mso-char-indent-count: 2.0; mso-char-indent-size: 14.0pt"><STRONG><SPAN style="FONT-SIZE: 14pt"><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: ; mso-bidi-font-size: 12.0pt" Roman?? New ?Times mso-hansi-font-family: Roman?; Times></SPAN><SPAN lang=EN-US style="FONT-SIZE: 14pt; mso-bidi-font-size: 12.0pt"><o:p></o:p></SPAN></SPAN></STRONG> </P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 28pt; mso-char-indent-count: 2.0; mso-char-indent-size: 14.0pt"><STRONG><SPAN style="FONT-SIZE: 14pt"><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: ; mso-bidi-font-size: 12.0pt" Roman?? New ?Times mso-hansi-font-family: Roman?; Times>眼下大部分企业都在大谈管理、营销、产品、传播、执行力等，但却有很多忽视了根本的问题，就是企业灵魂，没有灵魂的组织体系是不持续的，只能一时一城之得，不易长久发展。</SPAN><SPAN lang=EN-US style="FONT-SIZE: 14pt; mso-bidi-font-size: 12.0pt"><o:p></o:p></SPAN></SPAN></STRONG></P>
<P class=MsoBodyTextIndent style="MARGIN: 0cm 0cm 0pt"><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: " Roman?? New ?Times mso-hansi-font-family: Roman?; Times><STRONG><SPAN style="FONT-SIZE: 14pt"> </SPAN></STRONG></SPAN></P>
<P class=MsoBodyTextIndent style="MARGIN: 0cm 0cm 0pt"><SPAN style="FONT-FAMILY: 宋体; mso-ascii-font-family: " Roman?? New ?Times mso-hansi-font-family: Roman?; Times><STRONG><SPAN style="FONT-SIZE: 14pt"> 我们不能就事论事的谈营销、谈产品研发、谈管理，而应以灵魂为主线，这样就做的很轻松。不然，我们企业的所有行为都是各自为政，是分散的，也能取得发展，但很辛苦，结果是形成个资源大仓库，而不是“聚”、“集”、“谷”、“拢”的作用。</SPAN></STRONG></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 28pt; mso-char-indent-count: 2.0; mso-char-indent-size: 14.0pt"><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: ; mso-bidi-font-size: 12.0pt" Roman?? New ?Times mso-hansi-font-family: Roman?; Times><STRONG><SPAN style="FONT-SIZE: 14pt"></SPAN></STRONG></SPAN> </P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 28pt; mso-char-indent-count: 2.0; mso-char-indent-size: 14.0pt"><STRONG><SPAN style="FONT-SIZE: 14pt"><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: ; mso-bidi-font-size: 12.0pt" Roman?? New ?Times mso-hansi-font-family: Roman?; Times>灵魂是企业的宪法，有了他，其余事情就轻松了。海尔只谈真诚，前几天跟张首席谈话时他的最新观点是真诚产生价值。沃尔沃只谈安全，他的所有行为都围绕了这二字来做，所以这二家企业所有岗位就很轻松了，也都围绕了一个中心的行为持续下来，自然有品牌凸现了，这是工作聚焦的结果。</SPAN><SPAN lang=EN-US style="FONT-SIZE: 14pt; mso-bidi-font-size: 12.0pt"><o:p></o:p></SPAN></SPAN></STRONG></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 28pt; mso-char-indent-count: 2.0; mso-char-indent-size: 14.0pt"><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: ; mso-bidi-font-size: 12.0pt" Roman?? New ?Times mso-hansi-font-family: Roman?; Times><STRONG><SPAN style="FONT-SIZE: 14pt"></SPAN></STRONG></SPAN> </P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 28pt; mso-char-indent-count: 2.0; mso-char-indent-size: 14.0pt"><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: 宋体; mso-ascii-font-family: ; mso-bidi-font-size: 12.0pt" Roman?? New ?Times mso-hansi-font-family: Roman?; Times><STRONG><SPAN style="FONT-SIZE: 14pt">寻根找魂，是中国目前很多中大企业要解决的问题。</SPAN></STRONG></SPAN></P></SPAN></P></STRONG></SPAN>
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