体育用品的渠道暗战
<p>从网络上找到的资源，个人感觉对做体育用品的绝对是有很大的帮助的。</p>[此贴子已经被作者于2007-7-11 16:13:41编辑过] <p class="MsoNormal" align="right" style="MARGIN: 0cm 0cm 0pt; TEXT-ALIGN: right; mso-pagination: widow-orphan;"><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-font-kerning: 0pt;"><a title="评分 0" href="http://bbs.8264.com/misc.php?action=viewratings&tid=60867&pid=824441"></a><p></p></span></p><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-font-kerning: 0pt;"><p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 12pt; TEXT-ALIGN: left; mso-pagination: widow-orphan;"><b><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-font-kerning: 0pt; mso-bidi-font-size: 12.0pt; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma;">渠道暗战：体育品牌资本</span></b><b><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-font-kerning: 0pt; mso-bidi-font-size: 12.0pt;">“</span></b><b><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-font-kerning: 0pt; mso-bidi-font-size: 12.0pt; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma;">鸿门宴</span></b><b><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-font-kerning: 0pt; mso-bidi-font-size: 12.0pt;">”</span></b><b><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-font-kerning: 0pt; mso-bidi-font-size: 12.0pt; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma;">（</span></b><b><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-font-kerning: 0pt; mso-bidi-font-size: 12.0pt;">zt</span></b><b><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-font-kerning: 0pt; mso-bidi-font-size: 12.0pt; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma;">）</span></b><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-font-kerning: 0pt;"><p></p></span></p><p style="MARGIN: 0cm 0cm 0pt;"><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">身在资本，心在渠道；资本易得，渠道难求。在距离</span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">2008</span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">年北京奥运会开幕只有</span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">400</span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">多天的现在，体育用品的巨头们都在厉兵秣马</span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">———LI-NING</span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">和百丽的成功上市，鸿星尔克在新加坡买壳成功，动向和安踏即将开赴香港，特步和</span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">361</span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">度等正积极筹备</span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">……</span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">资本的力量似乎正对高速发展而又竞争激烈的体育用品行业起着推波助澜的作用。</span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;"><br/><br/> </span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">渠道和品牌无疑是体育用品公司的两大杀手锏，得品牌者得天下还是得渠道者得天下暂且不论，渠道永远是体育用品公司的兵家必争之地。眼下，体育用品巨头们纷纷选择在资本市场这个大舞台演绎各自拿手的好戏，无论是合纵连横的渠道自保，还是资本大旗之下挥舞着霍霍战刀的攻城略地，都在向世人昭示着渠道暗战的惨烈。一场新时代的资本佑护下的渠道之争已拉开序幕。</span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;"><br/><br/> </span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">品牌暗战</span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">
</span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">三分天下</span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;"><br/><br/> </span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">从市场细分来看，体育用品行业主要分三大类：综合体育、专项体育和时尚体育；这些公司的典型代表如</span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">(</span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">右图</span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">)</span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">所示。从产品特性来看，这些公司更多地将自己定位为品牌公司，品牌的竞争是他们在各个领域内竞争的法宝。从渠道扩张上来看，纵观国内体育用品市场，目前主要有三路诸侯活跃在市场上：第一路是从农村包围城市的民族品牌。以</span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">LI-NING</span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">和安踏为代表，经过十多年的发展，以创业为根基，经历了从总代理、分公司、城市代理到自建渠道的历练，战场也从三线市场到二线市场，正努力进入一线市场；这路大军似乎骨子里所凝聚着打造民族品牌的基因，战术上决定了他们终成一方势力。</span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;"><br/><br/> </span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">第二路是从城市走向农村的外资品牌。以耐克和阿迪达斯为代表，经过十多年的摸索，以香港市场为跳板，直接杀入上海和北京这样的特大城市，然后再招兵买马，以</span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">“</span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">厚禄</span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">”</span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">招</span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">“</span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">良将</span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">”</span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">，以</span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">“</span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">金钱</span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">”</span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">收编</span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">“</span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">山大王</span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">”</span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">，凭借雄厚的资本实力和丰富的行业经验，潜伏若干年之后，转战一线市场、二线市场。在这一过程中，也让民族品牌真正领教到了</span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">“</span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">战略</span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">”</span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">的巨大威力。</span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;"><br/><br/> </span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">第三路是从工厂走向市场的零售品牌。以百丽和宝元为代表，经过十几年的征战，以资本为舞台，奉行的是</span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">“</span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">鬼子进村静悄悄</span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">”</span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">的战略，在全国各地不断地蚕食销售渠道的终端，牢牢地控制住一个又一个小战场。</span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;"><br/><br style="mso-special-character: line-break;"/><br style="mso-special-character: line-break;"/></span></p></p></span> <span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;"><span style="mso-spacerun: yes;"> </span></span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">正因如此，越来越多的零售品牌跃跃欲试，一场渠道大战如火如荼：</span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;"><br/><br/> </span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">☆</span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">以耐克、阿迪达斯这两大超级巨头对代理商的操控能力，逼迫代理商相互竞争而快速扩张，大幅扩大自身品牌的市场占有率，是其拿手好戏和乐见局面。</span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;"><br/> </span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">☆</span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">以三大渠道巨头（百丽、宝元、领跑）的角力惨烈而精彩，各持优势，一时间涌向全国富裕的一、二级城市，夺城拔店，你退我进，寸土寸金。</span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;"><br/> </span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">☆</span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">安踏基于充实上市题材等考虑，也加入了多品牌角力的游戏。几经周折和努力，安踏已经成为阿迪达斯上海的总代理和</span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">KAPPA</span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">福建的总代理。</span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;"><br/><br/> </span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">渠道成引资最大题材</span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;"><br/><br/> </span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">在北京奥运大概念的强力支撑下，</span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">LI-NING</span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">在香港上市后的风声水起，</span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">2006</span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">年市值增长</span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">128.5</span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">％（达到</span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">16.29</span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">亿美元），不仅造就百亿级运动品牌旗舰和一批贴着</span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">LI-NING</span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">牌的超级富翁，更让海内外资本市场看到中国运动品牌及运动市场的巨大空间。于是，就在这短短两三年间，中国运动市场与资本市场激情拥抱，全力整合数家运动概念的企业在</span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">2008</span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">年趁热打铁陆续上市。</span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;"><br/><br/> </span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">由耐克、阿迪达斯领衔的中国运动市场热潮，这次甘作幕后导演，积极推动百丽、宝元、领跑这三大国内运动零售巨头站在台前拼杀，无论谁胜谁负，外资仍然是赢家。</span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;"><br/><br/> </span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">渠道和品牌总是体育用品公司上市拿钱的资本，而渠道的整合之势也难以阻挡，百丽上市之后，身价</span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">500</span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">多亿，从股市拿回</span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">100</span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">亿的现金，收购整合新渠道已经是势不可挡；宝元原本就出身贵族，早已有同门裕晟（</span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">CONVERSE</span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">中国总代理）在战场上厮杀，且小有斩获；领跑则也在市场历练中不断成长，前途不可小觑。此外，还有散落在各地不大不小的经销商们，经历了冰火两重天的不同境遇，是接受招安还是坚持到最后，除了市场，没有人能给他们答案。</span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;"><br style="mso-special-character: line-break;"/><br style="mso-special-character: line-break;"/></span> <p><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;"><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;"><span style="mso-spacerun: yes;"> </span></span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">百丽：龙头代理商</span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;"><br/><br/> </span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">由百丽女鞋起家的百丽公司，仅用了数年时间就将女鞋品牌推上了中国第一的交椅，完成了巨额资本的积累。</span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">1992</span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">年创建后，迅速另辟蹊径投身运动品牌代理行业。短短数年就跃居耐克、</span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">
</span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">阿迪达斯</span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">
</span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">、</span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">LI-NING</span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">、</span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">KAPPA</span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">、</span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">NEW BALANCE</span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">、</span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">“</span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">世界第一条牛仔裤</span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">”Leli’s</span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">、香港美丽宝公司（</span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">CAT</span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">等多个户外品牌总代理）等国际知名品牌的中国地区最大合作伙伴。</span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;"><br/><br/> </span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">正是这几年间，当各地诸侯还在自我壮大或小心翼翼地过界谋划之际，百丽就凭借其女鞋积累起来的财富与人脉，尤其是各地知名商场的紧密关系，一举成为国际运动品牌不可质疑的龙头代理商。</span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">2006</span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">年百丽仅耐克一个品牌的销售额，据称已达到该品牌在中国总销售额的</span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">1/4</span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">，而国内绝大多数运动品牌的全国销售额只是其零头而已。</span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">2005</span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">年，百丽以赴港上市为前提，对集团组织架构进行了重组；</span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">2007</span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">年</span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">5</span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">月</span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">23</span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">日在香港高调上市，拿回近百亿现金，目前，百丽正准备拿出</span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">25%</span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">也就是</span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">25</span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">亿现金扩张渠道，充实终端。</span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;"><br/><br/> </span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">百丽的成功在于坚持</span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">“</span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">一个中心两个基本点</span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">”</span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">，即渠道是核心，女鞋与运动品是其两个基本点。</span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;"><br/><br style="mso-special-character: line-break;"/><br style="mso-special-character: line-break;"/></span></span></p> <span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">宝元：最有钱的运动品牌代理商</span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;"><br/><br/> </span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">作为中国最有钱的运动品牌代理商，宝元背后的庞大势力是台湾宝成集团。目前，宝成是全球最大的运动鞋生产商，控制了全球近</span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">1/4</span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">的知名品牌运动鞋的生产，仅东莞和中山的工人就达到</span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">12</span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">万人，每天上百万双贴着耐克、阿迪达斯、</span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">CONVERSE</span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">等商标的运动鞋从这里发往全球。</span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;"><br/><br/> </span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">对宝元而言，</span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">“</span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">互动体育</span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">”</span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">任务相对简单：即极力扩张地盘。在</span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">2008</span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">年奥运会之前，或直营或收编，能快速收编最好，不行就重金投入直营。</span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">2006</span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">年，宝元以</span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">2</span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">亿元现金将</span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">LI-NING</span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">在昆明地区的经销商收归旗下。而在广州和泉州地区，在暂时无法收编竞争对手的情况下，直接重金切入当地最繁华商圈，快速完成布局。其重结果而不在乎过程的战略行动，立竿见影，将为上市报表提供良好业绩数据。</span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;"><br/><br/> </span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">领跑：抱团壮大</span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">
</span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">联合上市</span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;"><br/><br/> </span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">即使对于圈内人士来说，领跑也相对陌生。因为没有坚定的逐鹿中原的野心和决心，</span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">2006</span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">年深圳龙浩、沈阳鹏达、四川劲浪等天南地北的诸侯们不愿放弃自己盘踞多年的地盘，而委身新品牌另起炉灶，成立</span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">“</span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">领跑</span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">”</span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">。领跑的目标很明确，抱团壮大，联合上市，将利益最大化。</span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;"><br/><br/> </span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">然而事实上领跑的出现也是无奈之举。单做零售，要么被百丽或宝元收购，要么自寻出路，与其坐视吞并，不如相互扶持再立山头。</span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;"><br/><br/> </span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">整合后的领跑，不仅有难于入侵且不断扩大的地缘优势，年销售额也突破</span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">20</span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">亿的规模，后劲十足，加上耐克、阿迪达斯的鼎力支撑，已完全有实力抗衡大风大浪。它与百丽、宝元的斗争，从市场业务层面延伸到资本市场，多家诸侯的整编融合需要时间，三家公司上市前的综合实力比拼及上市时机的把握，将是领跑的挑战和机遇。</span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;"><br style="mso-special-character: line-break;"/><br style="mso-special-character: line-break;"/></span> <font size="7"><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;"> </span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">其他品牌：资本救赎</span></font><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;"><br/><br/><font size="7"> </font></span><font size="7"><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">连同港资的百丽、台资的宝元、内资的领跑等等，渠道与资金双管齐下的上市风潮及并购冲击，对于地方中小诸侯而言，无异于洪水猛兽，杀伤力极强。相比之下，其余的运动品牌也望风而动。无论是广东盛世长运、上海文武体育等地方霸主，还是</span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">361</span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">度、特步等本土品牌的领头羊，在应对强势竞争压力的同时，等待被收购成了不可逆转的选择。</span></font><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;"><br/><br/><font size="7"> </font></span><font size="7"><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">☆</span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">KAPPA</span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">：在</span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">2006</span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">年之所以能创造二十多亿的业绩，迅速抛离</span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">CONVERSE</span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">、</span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">PUMA</span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">等第二集团军，荣登中国市场国际品牌季军宝座，很大一部分原因缘自当初下嫁中国总代理北京动向公司。长久的联姻使北京动向安心把</span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">KAPPA</span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">当自己的品牌，毫无顾虑地下决心经营，使整体营运发挥出较高的水平。</span></font><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;"><br/><br/><font size="7"> </font></span><font size="7"><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">市场推广、商品开发上的竭尽所能，直接推动</span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">KAPPA</span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">渠道建设水到渠成，</span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">2006</span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">年业绩超过</span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">1</span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">亿元的客户达到</span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">12</span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">位，而他们</span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">2007</span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">年定单超过</span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">2</span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">亿元，</span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">KAPPA</span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">全年业绩超过</span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">30</span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">亿大关已不让人惊讶。不过，</span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">KAPPA</span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">在渠道建设中与百丽等渠道的关系是以合为贵，合作营造新的生命线。有良好的业绩及成长率支撑，</span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">“</span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">北京动向</span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">”</span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">再创市场奇迹指日可待。</span></font><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;"><br/><br style="mso-special-character: line-break;"/><br style="mso-special-character: line-break;"/></span> <span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">☆</span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">安踏：涉足多品牌渠道建设、进行自我救赎。一方面是在国际品牌压迫下，品牌短期内难再上台阶；另一方面传统渠道模式无法融入国际化的大潮；再者在品牌能量及渠道制度等因素制约下，新兴渠道建设上缺乏主动权。基于以上硬伤，安踏选择开辟第二条战线，打通综合品牌渠道。利用富余资金与人脉，在将安踏做深的同时，拓展品牌宽度，当前，安踏的规划已取得阿迪达斯的强力支持，安踏顺利取得其代理资格，迈出了混合双打的第一步。不久，又获得</span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">KAPPA</span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">的福建市场整编许可，安踏那福建商人特有的灵动触角开始由福建起步向华南、全国延伸。</span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;"><br/><br/> </span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">此外，</span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">361</span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">度与特步在</span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">2008</span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">年前依然力拼终端，将数以千计的二、三线店铺牢牢地掌握在自己手上。不过这种对传统模式的偏执，很可能导致</span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">361</span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">度们失去与国际品牌并肩前进的大好机会。</span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;"><br/><br/> </span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">资本似乎越来越垂青体育用品公司，经营</span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">UMBRO</span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">的广州白云公司被香港某上市公司收购，不仅领先其它品牌一步提前进入资本市场，而且营销中心将搬迁到最靠近香港的深圳罗湖。而经营曼联、巴萨、米兰等超级俱乐部授权品牌的富堡公司，与白云同属香港天生集团，资金充裕后两线合一，使其品牌、渠道、资本等多方面的威力更好地释放出来，表现出坐二望一（耐克等第一军团，</span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">KAPPA</span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">等第二军团）的决心，不容小视。相信同为第二军团的</span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">PUMA</span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">、</span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">REEBOK</span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">等众多国际品牌，参与奥运角力的决心并不亚于</span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">UMBRO</span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">，这必然给本土品牌凭添更猛烈的竞争压力。</span> <p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 12pt; TEXT-ALIGN: left; mso-pagination: widow-orphan;"><b><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-font-kerning: 0pt; mso-bidi-font-size: 12.0pt; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma;">欲做体育用品渠道老大</span></b><b><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-font-kerning: 0pt; mso-bidi-font-size: 12.0pt;">
</span></b><b><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-font-kerning: 0pt; mso-bidi-font-size: 12.0pt; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma;">台湾宝成将整合大陆零售店</span></b><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-font-kerning: 0pt;"><p></p></span></p><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;"> </span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;"> </span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">欲做体育用品渠道老大</span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">
</span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">台湾宝成将整合大陆零售店</span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;"><br/> </span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">发表时间</span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">2007</span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">年</span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">4</span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">月</span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">25</span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">日</span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;"><br/><br/></span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;"> </span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;"> </span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">据台湾媒体报道，台湾宝成集团总裁蔡其瑞与执行总经理蔡乃峰昨天表示，将整合大陆各地零售店，以挑战成为全世界体育用品最大连锁渠道，且不排除未来在香港或上海申请股票上市。</span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;"><br/><br/></span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;"> </span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;"> </span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">据台湾《经济日报》报道，宝成集团昨天举行股东常会。身兼宝成子公司裕元工业总经理的蔡乃峰强调，将由裕元转投资建立连锁渠道事业体。</span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;"><br/><br/></span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;"> </span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;"> </span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">蔡乃峰强调，宝成发展大中华区连锁渠道，原计划明年底前达到</span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">1000</span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">家，但</span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">2006</span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">年底就已达到</span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">1451</span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">家，因此目标大幅上修为</span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">3000</span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">至</span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">4000</span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">家。</span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;"><br/><br/></span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;"> </span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;"> </span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">据报道，宝成将把目前大陆各地的渠道整合为一家专责公司，以</span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">“</span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">胜道（</span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">YY Sports</span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">）</span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">”</span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">为企业</span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">logo</span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">，提升品牌知名度。未来会采直营、加盟、并购等方式进行。蔡乃峰说：</span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">“</span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">我要成为运动体育用品界的</span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">7-Eleven</span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">。</span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">”<br style="mso-special-character: line-break;"/><br style="mso-special-character: line-break;"/></span> <p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt; TEXT-ALIGN: left; mso-pagination: widow-orphan;"><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-font-kerning: 0pt;"> </span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-font-kerning: 0pt; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma;">蔡乃峰强调，不会发展自有品牌运动鞋，会继续与品牌客户扩大合作。宝成只是在大中华区建立连锁渠道，替品牌客户做鞋、卖鞋。</span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-font-kerning: 0pt;"><br/><br/></span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-font-kerning: 0pt; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma;"> </span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-font-kerning: 0pt;"> </span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-font-kerning: 0pt; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma;">宝成去年体育用品零售批发事业营收达</span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-font-kerning: 0pt;">3.05</span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-font-kerning: 0pt; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma;">亿美元且已获利。蔡乃峰说，整合成为一家渠道公司后，营收将会大幅增加，未来不排除申请股票上市，地点则会以香港或上海为考虑对象。</span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-font-kerning: 0pt;"><p></p></span></p><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;"><br clear="all"/></span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">运动产业的代理商们赶上了中国经济最波澜壮阔的一个上升周期</span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">, </span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">成为了国际金融资本追逐的宠儿</span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">.<br/><br/></span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">除了上市圈钱以外，当中部分企业进行渠道运做还有更深层次的意义</span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">.</span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">拿宝元来说，该公司也是</span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">NIKE</span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">全球最大的生产商之一</span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">, </span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">也就是说他们每多卖出一双</span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">NIKE</span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">鞋就赚到了三份收益</span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">:<br/><br/>1/ </span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">鞋交易利润</span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;"><br/>2/ </span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">上市股价效益</span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;"><br/>3/ </span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">关联公司生产利润</span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;"><br/><br/></span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">其对供应链上下游的控制形成了一条牢固的纽带，把</span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">NIKE</span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">在华生意紧紧锁住</span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">, </span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">从侧翼保护了关联公司全球</span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">NIKE</span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">生产业务这头肥硕的现金牛</span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">. </span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">百丽</span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">, </span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">宝元等大代理商目前并不把</span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">NIKE,ADDI</span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">等品牌商放在眼里</span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">, </span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">大家玩的已经不再是友好关系，而纯粹是利益与实力的角逐</span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">, </span><span style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: 宋体; mso-ascii-font-family: Tahoma; mso-hansi-font-family: Tahoma; mso-bidi-font-family: Tahoma; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">品牌商将逐渐成为他们战略布局中的玩偶</span><span lang="EN-US" style="FONT-SIZE: 7pt; COLOR: #333333; FONT-FAMILY: Tahoma; mso-fareast-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA;">.<br style="mso-special-character: line-break;"/><br style="mso-special-character: line-break;"/></span>
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