[原创]品尝活动方法分析
<p class="MsoNormal" style="MARGIN: 0cm 17.6pt 0pt 0cm; LINE-HEIGHT: 150%; tab-stops: 36.75pt;"><b style="mso-bidi-font-weight: normal;"><span style="LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt;">品尝活动方法分析<span lang="EN-US"><p></p></span></span></b></p><p class="MsoNormal" style="MARGIN: 0cm 17.6pt 0pt 0cm; TEXT-INDENT: 5.25pt; LINE-HEIGHT: 150%; mso-char-indent-count: .5; tab-stops: 36.75pt;"><span style="LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt;">我们以肉食类产品为例进行简述<span lang="EN-US">.<b style="mso-bidi-font-weight: normal;"><p></p></b></span></span></p><p class="MsoBodyTextIndent2" style="MARGIN: 0cm 0cm 0pt 21.95pt; TEXT-INDENT: -6.1pt; LINE-HEIGHT: 150%; mso-char-indent-count: -.58; mso-para-margin-left: 1.51gd;"><font face="宋体"><b><span lang="EN-US" style="FONT-SIZE: 10.5pt; LINE-HEIGHT: 150%; mso-hansi-font-family: 宋体;">1</span></b><b><span style="FONT-SIZE: 10.5pt; LINE-HEIGHT: 150%; mso-hansi-font-family: 宋体;">、情景演示</span></b><span style="FONT-SIZE: 10.5pt; LINE-HEIGHT: 150%; mso-hansi-font-family: 宋体;">：<span lang="EN-US"><p></p></span></span></font></p><p class="MsoBodyTextIndent2" style="MARGIN: 0cm 0cm 0pt 17.75pt; TEXT-INDENT: 0cm; LINE-HEIGHT: 150%; mso-char-indent-count: 0; mso-para-margin-left: 1.69gd; tab-stops: 73.5pt;"><span style="FONT-SIZE: 10.5pt; LINE-HEIGHT: 150%; mso-hansi-font-family: 宋体;"><font face="宋体">（在厨师烧菜的时），讲解员配合厨师的节奏，如<span lang="EN-US">:</span>现在我们的厨师正切的是“<span lang="EN-US">XX</span>烤肉”，<span lang="EN-US">XX</span>烤肉，采用猪后腿肉，经过低温加工后，具有特殊的红烧口味。您可以做冷盘，还可以烧菜，加热后口味会更好！我现在我们的厨师为大家烹饪的是“<span lang="EN-US">XX</span>烤肉炒芦蒿”，您可以看一看、分享这道菜的烹饪方法，回家您也可以自己烹饪<span lang="EN-US">XX</span>美食。现在“<span lang="EN-US">XX</span>烤肉炒芦蒿”已经新鲜出锅，欢迎大家品尝！<span lang="EN-US"><p></p></span></font></span></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt 19.3pt; TEXT-INDENT: -5.25pt; LINE-HEIGHT: 150%; TEXT-ALIGN: left; mso-char-indent-count: -.5; mso-para-margin-left: 1.34gd; mso-layout-grid-align: none;"><span style="LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt; mso-font-kerning: 0pt;">（品尝前）人多的时候：欢迎免费品尝，请慢点，一个一个来，大家都可以品尝到！<span lang="EN-US"><p></p></span></span></p><p class="MsoNormal" align="left" style="MARGIN: 0cm 0cm 0pt 19.3pt; TEXT-INDENT: -5.25pt; LINE-HEIGHT: 150%; TEXT-ALIGN: left; mso-char-indent-count: -.5; mso-para-margin-left: 1.34gd; mso-layout-grid-align: none;"><span style="LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt; mso-font-kerning: 0pt;">（品尝后）味道怎样？得到对方肯定的回答后说，它的主料是企业的<span lang="EN-US">XX</span>产品，产品具有<span lang="EN-US">XXX</span>的特点，您需要带上一个吗？可以到我们的专柜去选购！<span lang="EN-US"><p></p></span></span></p><p class="MsoBodyTextIndent2" style="MARGIN: 0cm 0cm 0pt 8.1pt; TEXT-INDENT: 0cm; LINE-HEIGHT: 150%; mso-char-indent-count: 0; mso-para-margin-left: .77gd;"><span style="FONT-SIZE: 10.5pt; LINE-HEIGHT: 150%; mso-font-kerning: 0pt; mso-hansi-font-family: 宋体;"><font face="宋体">（顾客购买后）欢迎再次购买<span lang="EN-US">XX</span>食品，谢谢！<span lang="EN-US"><p></p></span></font></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt 19.3pt; TEXT-INDENT: -5.25pt; LINE-HEIGHT: 150%; mso-char-indent-count: -.5; mso-para-margin-left: 1.34gd;"><span style="LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt; mso-font-kerning: 0pt;">（人少的时候）为回报广大顾客，<span lang="EN-US">XX</span>企业今天推出<span lang="EN-US">*</span>款特价产品：</span><span style="LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt;">水晶肴肉原价<span lang="EN-US">*</span>现价<span lang="EN-US">*</span>，熏烤火腿原价<span lang="EN-US">*</span>现价<span lang="EN-US">*</span>，台湾香肠原价<span lang="EN-US">*</span>现价<span lang="EN-US">*</span>，<span lang="EN-US">XX</span>烤肉原价<span lang="EN-US">*</span>现价<span lang="EN-US">*</span>（<span lang="EN-US">*</span>代表价格）<span lang="EN-US"><p></p></span></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 26.25pt; LINE-HEIGHT: 150%; mso-char-indent-count: 2.49;"><b><span lang="EN-US" style="LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt; mso-font-kerning: 0pt;">2</span></b><b><span style="LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt; mso-font-kerning: 0pt;">、穿插演示：<span lang="EN-US"><p></p></span></span></b></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt 42pt; LINE-HEIGHT: 150%; mso-para-margin-left: 4.0gd; tab-stops: 26.25pt;"><span style="LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt; mso-font-kerning: 0pt;">如：<span lang="EN-US">XX</span>低温肉肉制品新鲜、营养丰富、口味独特、保质期短，营养不流失。欢迎大家品尝！<span lang="EN-US"><p></p></span></span></p><p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; TEXT-INDENT: 31.5pt; LINE-HEIGHT: 150%; mso-char-indent-count: 3.0; tab-stops: 26.25pt;"><span lang="EN-US" style="LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt; mso-font-kerning: 0pt;">XX</span><span style="LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt; mso-bidi-font-weight: bold;">食品已经通过<span lang="EN-US">QS</span>质量认证，请大家放心食用。</span><span lang="EN-US" style="LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-bidi-font-size: 10.5pt; mso-font-kerning: 0pt;"><p></p></span></p><p></p>[此贴子已经被作者于2007-10-10 9:38:38编辑过] <p>招商手段无论怎么变换，实现双赢是长期合作和可持续发展的根本，招商不是圈钱，是和经销商共同开发市场，赢取利润，所以知识型招商人员远比体力型招商人员为公司创造的价值大的多。</p><p>楼主的文章基本可以作为讲义了，呵呵</p> <p>呵呵！学院派的东西，只见调研，没见策略</p><p>做高档酒避不开茅五剑水国的五大品牌的竞争，光调研出来结果，不知道如何竞争，就能招到商？现在的经销商估计没那么好忽悠的！</p>
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